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Power Backup Market in India 2012

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Inadvertent power outages, thunderstorms, electrical circuit failure, blackouts, spikes and many other issues trouble the electricity supply in India. Herein rises the importance of clean, uninterrupted source of power supply. Power Backup devices in the form of gensets, UPS and inverters provide consumers with that solution.

The report begins with the introduction section which offers a brief insight into the installed capacity of electricity in India and the demand-supply gap in terms of electricity generation in parts of India. The different types of power backups are also defined. A market segmentation of power backup devices' are shown both product based as well as end-user based. The market overview section provides an insight into the Indian gensets market followed by the UPS and inverter market, highlighting the market size and growth. Market segmentations of various power backups are also shown.

An analysis of the drivers explains the factors for growth of the power backup industry. Demand for power backup devices is expected to increase with increasing deficiency in Indian energy sector. Rising disposable income and growing demand from telecom generates huge demand for power backup segment. Demand from the rural sector plays a key role in the growth of the market. The key challenges include competition from unorganized sector and lack of brand awareness and threat from imported Chinese products. Decrease in Growth of Desktop Sales is leading to slower growth in SOHO and SME UPS segment.

Various sectors which creates great demand for power backup devices like the Banking sector, IT/ITeS, Health care sector, Organized retail sector and Hospitality sector is also described.

A brief overview of the current trends prevalent with the power backup market is given which includes use of solar technology, capacity based planning and solar hybrid generators. Key associations which are working towards the development of power electronics in India like the Indian Diesel Engine Manufactures Association, UPS Manufacturers & Dealers Association and Bureau of Energy Efficiency are briefly mentioned.

The competition section begins with the Porter's Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the power backup market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players' revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario.

The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies for the power backup market in India.


Table Of Content


Slide 1: Executive summary


Slide 2-3: India-Energy Scenario

Slide 4: Necessity of Power

Slide 5: Types of Power Backup Devices

Slide 6: Market segmentation: End-user based

Slide 7: Market segmentation: Product based

Market Overview

Slide 8: Diesel Generator Market-Overview, Size, Growth (Value Wise & Volume Wise: 2011-16e) & segmentation

Slide 9: UPS & Battery Market-Overview, Size & Growth (Value Wise & Volume Wise: 2011-16e) & segmentation

Slide 10: Inverter & Battery Market-Overview, Size & Growth (Value Wise: 2011-16e), Segment Share: (Value Wise: 2011)

Slide 11: Inverter Battery Market-Overview, & segmentation: Capacity-Wise & Technology-Wise; Market Size Break-up: Value-Wise (2011)

Drivers & Challenges

Slide 12: Summary

Slide 13-16: Drivers

Slide 17-19: Challenges

Sector-wise Demand

Slide 20: Rise in the number of banks and ATM's

Slide 21: Penetration of IT/ITeS into tier II & III cities

Slide 22: Rise in number of hospitals

Slide 23: Retail Industry

Slide 24: Hospitality Industry


Slide 25: Summary

Slide 26-28: Trends

Major Associations

Slide 29: Major Associations


Slide 30: Market Competition-Porter's Five Forces Analysis

Slide 31: Major Public Companies: Summary

Slide 32-55: Major Public Companies (Domestic)

Slide 56: Major Private Companies: Summary

Slide 57-77: Major Private Companies (Domestic)

Strategic Recommendation

Slide 78: Strategic Recommendations


Slide 79: Appendix

Slide 80: Sources of Information

List Of Figure


1. Five regions for transmission systems

2. Region-Wise Installed Capacity

3. Demand-Supply gap in electricity generation

a. Northern India

b. Southern India

c. Western India

d. Eastern India

e. North-Eastern India

4. Break Up of the Total Energy Sector (2011)

5. Demand- Supply Gap in Electricity

6. Market segmentation: End-user based

7. Market segmentation: Product based

Market Overview

1. Diesel Generator Market

a. Market Size & Growth (Value-wise & Volume-wise: 2011-2016e)

b. Market Segmentation :Value- Wise (2011)

2. UPS & Battery Market

a. Market Size & Growth (Value-wise & Volume-wise: 2011-2016e)

b. Market Segmentation :Value- Wise (2011)

3. Inverter & Battery Market

a. Market Size & Growth (Value-wise: 2011-2016e)

b. Segment Share: Value-Wise (2011)

4. Inverter Battery Market

a. Market Segmentation

i. Capacity-Wise

ii. Technology-Wise

b. Market Size Break-up: Value-Wise (2011)

Drivers & Challenges

1. Peak Power Shortage Growth (2010-2015e)

2. Per Capita Power Consumption (2010-2015e)

3. Aggregate Consumption (INR tr; 2005-2025e)

4. Aggregate Disposable Income (INR tr; 2005-2025e)

5. Rise in Telecom Towers Size & Growth (2008-2014e)

6. Rise in Wireless Subscriber Base Size & Growth (2006-2012e)

7. Electrification Status of Indian Villages

8. Urban- Rural population segmentation (2011)

9. Import of Inverters from China (Value-wise: 2009-2011)

10. PC Sales in India Size & Growth (2010-2012e)

11. Laptop Sales in India Size & Growth (2010-2012e)

Sector-wise Demand

1. Rise in the number of bank branches (2005-2011)

2. Rising trend of ATM's (2011-2015e)

3. Market Size & Growth : Private Hospitals (2010-2016e)

4. Public & Private Growth (2005-2015e)

5. Growth in Retail Industry (Value-wise: 2010-2013e)

6. Organized Retail Market Space (2010-2012e)

7. Rise in Hotels in India (2010-2012e)


1. Company profiles (All companies)

a. Bubble Chart (Based on revenue, net income and market capitalization/asset value)

b. Financial Snapshot (All Companies)

c. Key Business segments (Public Companies)

d. Key Geographic segments (Public Companies)

List Of Table


1. Types of Power Backup Devices

Sector-wise Demand

1. Retail Expansion Plans in India

2. Upcoming Hotel Projects in India


1. Company profiles (All companies)

a. Company information

b. Products and services

c. Key people

d. Key Financial Performance Indicators (Except Luminous)

e. Key Ratios (Except Luminous)

f. Business Highlights


1. Ratio Calculations

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Products and Companies


1. List of Public Companies

a) Birla Power Solutions Ltd.

b) Honda Siel Power Products Ltd.

c) Cummins India Ltd.

d) Mahindra & Mahindra Ltd.

e) Kirloskar Oil Engines Ltd.

f) Greaves Cotton Ltd.

g) Swelect Energy Systems Ltd.

h) Genus Power Infrastructures Ltd.

2. List of Private Companies

a) Microtek International Private Ltd.

b) Su-Kam Communication Systems Private Ltd.

c) Luminous Electronics Private Ltd.

d) Emerson Network Power (India) Private Ltd.

e) Kevin Power Solutions Private Ltd.

f) Asia Powercom Private Ltd.

g) American Power Conversion (India) Private Ltd.