Europe Poultry Feed Market

The Europe poultry feed market, valued at USD 30 billion, grows due to rising protein demand, sustainable feed trends, and regulations reducing antibiotic use.

Region:Europe

Author(s):Rebecca

Product Code:KRAC0195

Pages:94

Published On:August 2025

About the Report

Base Year 2024

Europe Poultry Feed Market Overview

  • The Europe Poultry Feed Market is valued at approximately USD 30 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for poultry products, rising consumer awareness regarding protein-rich diets, and advancements in feed formulations that enhance poultry health and productivity. Recent trends include a shift toward sustainable and specialty feed ingredients, as well as the adoption of precision nutrition technologies to improve feed efficiency and animal welfare .
  • Countries such as Germany, France, and the United Kingdom dominate the market due to their robust poultry farming sectors, advanced agricultural practices, and significant investments in feed technology. These nations have established themselves as key players in poultry production, contributing to the overall growth of the feed market. Additionally, the presence of large integrated poultry producers and feed manufacturers further strengthens their market position .
  • In 2023, the European Union implemented regulations aimed at reducing antibiotic use in animal feed, promoting the use of alternative feed additives. This regulation is part of a broader strategy to enhance food safety and animal welfare, ensuring that poultry feed meets stringent health standards. The trend toward plant-based and specialty feed ingredients is also being encouraged by regulatory boards to achieve both feed safety and sustainability .
Europe Poultry Feed Market Size

Europe Poultry Feed Market Segmentation

By Animal Type:The poultry feed market can be segmented into four main animal types: Broiler, Layer, Turkey, and Other Poultry (e.g., Ducks, Geese). Among these, the Broiler segment is the most significant due to the high demand for chicken meat, which is a staple protein source in many European diets. The Layer segment also holds a substantial share, driven by the increasing consumption of eggs. The Turkey segment is growing steadily, while Other Poultry types are niche markets with specific consumer bases. These segmentation trends are consistent with the latest industry analyses .

Europe Poultry Feed Market segmentation by Animal Type.

By Ingredient:The market can also be segmented based on the ingredients used in poultry feed, including Cereals, Oilseed Meals, Molasses, Fish Oils and Fish Meals, Supplements (Vitamins, Amino Acids, Enzymes, Probiotics, etc.), and Other Ingredients. Cereals are the dominant ingredient due to their high energy content, followed by Oilseed Meals, which provide essential proteins. Supplements are increasingly being used to enhance the nutritional profile of feeds, reflecting a trend towards more health-conscious poultry farming. The move toward plant-based and specialty feed ingredients is also notable .

Europe Poultry Feed Market segmentation by Ingredient.

Europe Poultry Feed Market Competitive Landscape

The Europe Poultry Feed Market is characterized by a dynamic mix of regional and international players. Leading participants such as Cargill, Inc., Archer Daniels Midland Company (ADM), Alltech, Inc., Nutreco N.V., De Heus Animal Nutrition, ForFarmers N.V., BASF SE, Evonik Industries AG, DSM-Firmenich (formerly DSM Nutritional Products), Land O'Lakes, Inc. (Purina Animal Nutrition), Trouw Nutrition (a Nutreco company), Beneo GmbH, Kemin Industries, Inc., Phibro Animal Health Corporation, and Adisseo contribute to innovation, geographic expansion, and service delivery in this space.

Cargill, Inc.

1865

Wayzata, Minnesota, USA

Archer Daniels Midland Company (ADM)

1902

Chicago, Illinois, USA

Alltech, Inc.

1980

Lexington, Kentucky, USA

Nutreco N.V.

1994

Amersfoort, Netherlands

De Heus Animal Nutrition

1911

Ede, Netherlands

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue (USD, EUR)

Revenue Growth Rate (%)

Market Share (%)

Production Capacity (Metric Tons/Year)

Geographic Presence (Number of European Countries Served)

Europe Poultry Feed Market Industry Analysis

Growth Drivers

  • Increasing Demand for Poultry Products:The European poultry market is projected to reach approximately 13.5 million metric tons in future, driven by rising consumer preferences for poultry as a primary protein source. The per capita consumption of poultry in Europe is expected to increase to 25.5 kg, reflecting a growing trend towards healthier eating habits. This surge in demand is supported by the increasing population and urbanization, which are expected to contribute to higher poultry product consumption across the region.
  • Rising Awareness of Animal Nutrition:In future, the European animal nutrition market is anticipated to exceed €10 billion, highlighting a significant shift towards improved feed quality and nutritional value. Farmers are increasingly investing in specialized poultry feed formulations that enhance growth rates and overall health. This trend is further supported by educational initiatives from agricultural organizations, emphasizing the importance of balanced nutrition in poultry farming for better yield and profitability.
  • Technological Advancements in Feed Production:The integration of advanced technologies in feed production is expected to enhance efficiency and reduce costs. In future, the adoption of automation and precision feeding technologies is projected to increase by 20%, leading to improved feed conversion ratios. Innovations such as feed additives and probiotics are gaining traction, contributing to healthier poultry and higher production rates, thus driving the overall growth of the poultry feed market in Europe.

Market Challenges

  • Fluctuating Raw Material Prices:The volatility in raw material prices poses a significant challenge for the poultry feed industry. In future, the cost of key ingredients like corn and soybean meal is expected to fluctuate between €200 and €300 per metric ton, influenced by global supply chain disruptions and climate change. This unpredictability can lead to increased production costs, affecting profit margins for poultry farmers and feed manufacturers alike.
  • Stringent Regulatory Compliance:The European Union's regulatory framework for animal feed is becoming increasingly stringent, with compliance costs projected to rise by 15% in future. Regulations concerning feed safety, labeling, and traceability are critical for market access. Companies must invest in quality assurance and compliance measures, which can strain resources, particularly for smaller producers, thereby impacting their competitiveness in the market.

Europe Poultry Feed Market Future Outlook

The future of the Europe poultry feed market appears promising, driven by a combination of technological advancements and a growing focus on sustainability. As consumer preferences shift towards organic and sustainably sourced products, the demand for innovative feed solutions is expected to rise. Additionally, the expansion of digital solutions in feed management will enhance operational efficiencies, allowing producers to optimize feed formulations and reduce waste, ultimately supporting market growth in the coming years.

Market Opportunities

  • Growth in Organic Poultry Feed Segment:The organic poultry feed segment is projected to grow significantly, with an estimated market value of €1.5 billion in future. This growth is driven by increasing consumer demand for organic products, as health-conscious consumers seek poultry raised on organic feed, presenting a lucrative opportunity for feed manufacturers to innovate and expand their product lines.
  • Expansion into Emerging Markets:Emerging markets in Eastern Europe are expected to see a surge in poultry production, with an annual growth rate of 5% projected in future. This expansion presents opportunities for established feed companies to enter these markets, leveraging their expertise and product offerings to meet the rising demand for poultry products in these regions.

Scope of the Report

SegmentSub-Segments
By Animal Type

Broiler

Layer

Turkey

Other Poultry (e.g., Ducks, Geese)

By Ingredient

Cereals

Oilseed Meals

Molasses

Fish Oils and Fish Meals

Supplements (Vitamins, Amino Acids, Enzymes, Probiotics, etc.)

Other Ingredients

By Form

Meal

Pellets

Crumbles

Mash

By Distribution Channel

Direct Sales

Retail Outlets

Online Sales

By Geography

United Kingdom

Germany

Italy

France

Spain

Russia

Rest of Europe

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., European Food Safety Authority, European Commission)

Poultry Feed Manufacturers and Producers

Feed Ingredient Suppliers

Distributors and Retailers of Animal Feed

Livestock Farmers and Poultry Producers

Industry Associations (e.g., European Poultry Association)

Financial Institutions and Banks

Players Mentioned in the Report:

Cargill, Inc.

Archer Daniels Midland Company (ADM)

Alltech, Inc.

Nutreco N.V.

De Heus Animal Nutrition

ForFarmers N.V.

BASF SE

Evonik Industries AG

DSM-Firmenich (formerly DSM Nutritional Products)

Land O'Lakes, Inc. (Purina Animal Nutrition)

Trouw Nutrition (a Nutreco company)

Beneo GmbH

Kemin Industries, Inc.

Phibro Animal Health Corporation

Adisseo

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Europe Poultry Feed Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Europe Poultry Feed Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Europe Poultry Feed Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Poultry Products
3.1.2 Rising Awareness of Animal Nutrition
3.1.3 Technological Advancements in Feed Production
3.1.4 Government Support for Poultry Farming

3.2 Market Challenges

3.2.1 Fluctuating Raw Material Prices
3.2.2 Stringent Regulatory Compliance
3.2.3 Competition from Alternative Protein Sources
3.2.4 Environmental Concerns and Sustainability Issues

3.3 Market Opportunities

3.3.1 Growth in Organic Poultry Feed Segment
3.3.2 Expansion into Emerging Markets
3.3.3 Innovations in Feed Formulation
3.3.4 Increasing Export Potential

3.4 Market Trends

3.4.1 Shift Towards Sustainable Feed Ingredients
3.4.2 Rise of Digital Solutions in Feed Management
3.4.3 Focus on Health and Wellness in Poultry
3.4.4 Customization of Feed Products

3.5 Government Regulation

3.5.1 EU Feed Hygiene Regulations
3.5.2 Animal Welfare Standards
3.5.3 Labeling and Traceability Requirements
3.5.4 Environmental Protection Laws

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Europe Poultry Feed Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Europe Poultry Feed Market Segmentation

8.1 By Animal Type

8.1.1 Broiler
8.1.2 Layer
8.1.3 Turkey
8.1.4 Other Poultry (e.g., Ducks, Geese)

8.2 By Ingredient

8.2.1 Cereals
8.2.2 Oilseed Meals
8.2.3 Molasses
8.2.4 Fish Oils and Fish Meals
8.2.5 Supplements (Vitamins, Amino Acids, Enzymes, Probiotics, etc.)
8.2.6 Other Ingredients

8.3 By Form

8.3.1 Meal
8.3.2 Pellets
8.3.3 Crumbles
8.3.4 Mash

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Retail Outlets
8.4.3 Online Sales

8.5 By Geography

8.5.1 United Kingdom
8.5.2 Germany
8.5.3 Italy
8.5.4 France
8.5.5 Spain
8.5.6 Russia
8.5.7 Rest of Europe

9. Europe Poultry Feed Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue (USD, EUR)
9.2.4 Revenue Growth Rate (%)
9.2.5 Market Share (%)
9.2.6 Production Capacity (Metric Tons/Year)
9.2.7 Geographic Presence (Number of European Countries Served)
9.2.8 Product Portfolio Breadth (Number of Feed Types/Ingredients)
9.2.9 R&D Investment (% of Revenue)
9.2.10 Sustainability Initiatives (e.g., % Sustainable Ingredients, Emissions Reduction)
9.2.11 Distribution Network Efficiency (e.g., Number of Distribution Centers, Delivery Lead Time)
9.2.12 Customer Base (Number of Commercial Farms Served)
9.2.13 Certifications & Compliance (e.g., GMP+, FAMI-QS, ISO)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Cargill, Inc.
9.5.2 Archer Daniels Midland Company (ADM)
9.5.3 Alltech, Inc.
9.5.4 Nutreco N.V.
9.5.5 De Heus Animal Nutrition
9.5.6 ForFarmers N.V.
9.5.7 BASF SE
9.5.8 Evonik Industries AG
9.5.9 DSM-Firmenich (formerly DSM Nutritional Products)
9.5.10 Land O'Lakes, Inc. (Purina Animal Nutrition)
9.5.11 Trouw Nutrition (a Nutreco company)
9.5.12 Beneo GmbH
9.5.13 Kemin Industries, Inc.
9.5.14 Phibro Animal Health Corporation
9.5.15 Adisseo

10. Europe Poultry Feed Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Poultry Feed
10.1.3 Supplier Selection Criteria

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Feed Production Facilities
10.2.2 Energy Efficiency Initiatives
10.2.3 Infrastructure Development for Distribution

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost Management Challenges
10.3.2 Quality Assurance Issues
10.3.3 Supply Chain Disruptions

10.4 User Readiness for Adoption

10.4.1 Awareness of New Feed Technologies
10.4.2 Training and Support Needs
10.4.3 Financial Readiness for Investment

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Feed Efficiency
10.5.2 Long-term Cost Savings
10.5.3 Expansion into New Markets

11. Europe Poultry Feed Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Key Partnerships Exploration

1.5 Cost Structure Assessment

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategy

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 E-commerce Integration

3.4 Logistics Optimization


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Product Development Opportunities


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Competitive Advantages


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from agricultural and feed associations across Europe
  • Review of market trends and forecasts from government publications and trade journals
  • Examination of academic studies on poultry nutrition and feed formulations

Primary Research

  • Interviews with feed manufacturers and suppliers to gather insights on production practices
  • Surveys with poultry farmers to understand feed preferences and purchasing behavior
  • Consultations with nutritionists and veterinarians specializing in poultry health

Validation & Triangulation

  • Cross-validation of data from multiple sources including trade associations and market players
  • Triangulation of findings from primary interviews with secondary data trends
  • Sanity checks through expert panels comprising industry veterans and academic researchers

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total poultry feed consumption based on national poultry production statistics
  • Segmentation of the market by feed type (e.g., broiler, layer, and breeder feeds)
  • Incorporation of regional consumption patterns and growth rates across Europe

Bottom-up Modeling

  • Collection of sales data from leading poultry feed manufacturers across various countries
  • Estimation of average feed prices and volume sold per segment
  • Analysis of distribution channels and their impact on market dynamics

Forecasting & Scenario Analysis

  • Multi-variable forecasting using historical growth rates and market drivers
  • Scenario analysis based on regulatory changes and shifts in consumer preferences
  • Development of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Poultry Feed Manufacturers100Production Managers, Sales Directors
Poultry Farmers120Farm Owners, Operations Managers
Feed Ingredient Suppliers80Procurement Managers, Supply Chain Analysts
Veterinarians and Nutritionists60Poultry Health Specialists, Feed Consultants
Regulatory Bodies and Associations40Policy Makers, Industry Analysts

Frequently Asked Questions

What is the current value of the Europe Poultry Feed Market?

The Europe Poultry Feed Market is valued at approximately USD 30 billion, driven by increasing demand for poultry products, consumer awareness of protein-rich diets, and advancements in feed formulations that enhance poultry health and productivity.

Which countries dominate the Europe Poultry Feed Market?

What are the main segments of the Europe Poultry Feed Market?

What are the recent trends in the Europe Poultry Feed Market?

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