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Australia, a nation once famous for consuming beer, has recorded a decline in per capita consumption over the last five years. Australians increasingly consume beer at home and off-premise has gained the most out of this trend. Single serve glass bottles have gained popularity. Often sold in multipacks, consumers prefer this type of packaging format for garden, beach or home consumption. The super premium beer segment showed a growth of 6% in 2015 and currently accounts for 14% of all sales in Australia. Although overall beer consumption is on a declining trend, consumers are opting for better quality beer when they do drink.
Australians are gradually shifting away from drinking beer. This trend is backed by a recent survey which found that 50% of respondents were trying to limit their beer intake in Australia.
Flavored beer continued to sustain its growth in 2015. The premium brand present in this segment developed almost 17% but only held small share of the market.
The most popular brand in the Australian market was Victoria Bitter, accounting for 12% share of the market in 2015.
Glass bottles were the main form of packaging holding 63% of the market. The format gained share by 1% in 2015, while metal declined almost 5% and PET dipped by 15% in the same period.
Non-refillable packaging held the majority of the market share at 83%, with glass bottles holding 63% of total volume.
Smaller pack sizes tended to see higher growth than larger pack sizes. Glass bottles under 37.5cl saw a growth ranging from 14% for 25cl and 2% for 33cl. 37.5cl however holds the majority of the glass bottle volume.
In terms of volume, large modern retail formed the largest distribution sub-channel, accounting for 34% market share, followed closely by specialist beverage retailer with a share of 31%.
Canadean's Australia Beer Market Insights 2016 Report provides a complete overview of the Australia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on-/ off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Australia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Australia beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Australia beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.1 New Products and Photo Shots
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5.2 Methodology, Wisdom Attributes & Product Definitions
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Table 1: Australia Population Size and Growth, 1987-2018F
Table 2: Population Size and Growth, 2005-2016F
Table 3: Australia Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal Controls on Beer
Table 7: Tax Burden on Beer @ 5% ABV, 2015
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands-Volume, 2013-2015
Table 10: Top 10 International Premium and Super premium Beer Brands-Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption-Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Licensed Brands, 2011-2015
Table 35: Beer Private Label Brands, 2011-2015
Table 36: Beer Trademark Owners, 2011-2015
Table 37: Beer Local Operators, 2011-2015
Table 38: Beer leading Brewers/Importers, 2011-2015
Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 40: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 41: Carlton & United Breweries Brand Volumes 2011-2015
Table 42: Coopers Brand Volumes 2011-2015
Table 43: Lion Brand Volumes 2011-2015
Table 44: Heineken Lion Australia Brand Volumes 2011-2015
Table 45: Australian Beer Company Brand Volumes 2012-2015
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