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Beer in Japan

Beer in Japan


  • Products Id :- ADJPbe
  • |
  • Pages: 41
  • |
  • January 2016
  • |
  • |
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Executive Summary

In 2015, beer recorded a total volume decline of 1%, with this being mainly due to demographic changes in Japan, such as an ageing population and a falling birth rate. However, domestic mid-priced lager recorded a marginal increase in total volume terms for the first time in many years, having been on a downward trajectory for a long time. This positive performance can be mainly attributed to the efforts of two major players, the first being the launch of The Malt's from Suntory Beer Ltd. This n

Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beer market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ken Research
Ankur Gupta, Head Marketing & Communications
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BEER IN JAPAN

Euromonitor International

August 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 1 Lager by Price Band 2015

Table 1 Number of Breweries 2010-2015

Category Data

Table 2 Sales of Beer by Category: Total Volume 2010-2015

Table 3 Sales of Beer by Category: Total Value 2010-2015

Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015

Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015

Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015

Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015

Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015

Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014

Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014

Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014

Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014

Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014

Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020

Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020

Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020

Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Asahi Breweries Ltd in Alcoholic Drinks (japan)

Strategic Direction

Key Facts

Summary 2 Asahi Breweries Ltd: Key Facts

Summary 3 Asahi Breweries Ltd: Operational Indicators

Competitive Positioning

Summary 4 Asahi Breweries Ltd: Competitive Position 2015

Kirin Brewery Co Ltd in Alcoholic Drinks (japan)

Strategic Direction

Key Facts

Summary 5 Kirin Brewery Co Ltd: Key Facts

Summary 6 Kirin Brewery Co Ltd: Operational Indicators

Competitive Positioning

Summary 7 Kirin Brewery Co Ltd: Competitive Position 2015

Sapporo Breweries Ltd in Alcoholic Drinks (japan)

Strategic Direction

Key Facts

Summary 8 Sapporo Breweries Ltd: Key Facts

Summary 9 Sapporo Breweries Ltd: Operational Indicators

Competitive Positioning

Summary 10 Sapporo Breweries Ltd: Competitive Position 2015

Yamaya Corp in Alcoholic Drinks (japan)

Strategic Direction

Key Facts

Summary 11 Yamaya Corp: Key Facts

Summary 12 Yamaya Corp: Operational Indicators

Internet Strategy

Company Background

Chart 1 Yamaya Corp: Yamaya in Shibuya, Tokyo

Private Label

Summary 13 Yamaya Corp: Private Label Portfolio

Competitive Positioning

Summary 14 Yamaya Corp: Competitive Position 2015

Executive Summary

Alcoholic Drinks Volume Sales Recover Following Two Years of Decline

Mid-priced Lager Finally Achieves Positive Growth After Years of Decline

Still Light Grape Wine Boosted by Imports From Chile

Convenience Stores and Internet Retailing Continue To Gain Share

Volume Sales Set To Fall Over the Forecast Period Although Consumers Will Continue To Purchase Value-added Products

Key Trends and Developments

Premium Products See An Increase in Sales Despite Economic Uncertainty

Decline in Beer Volume Sales Slows in 2015

Consumers Prioritise Convenience When Choosing A Retailer

Convenience and Health Key To New Product Launches

Summary 15 Key New Product Developments 2016

Market Background

Legislation

Table 22 Number of On-trade Establishments by Type 2010-2015

Taxation and Duty Levies

Table 23 Taxation and Duty Levies on Alcoholic Drinks 2015

Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015

Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015

Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015

Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015

Table 30 Sales of Alcoholic Drinks by Category: Total Value 2010-2015

Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015

Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015

Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015

Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015

Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015

Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015

Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015

Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015

Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015

Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020

Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020

Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020

Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

Definitions

Published Data Comparisons

Sources

Summary 16 Research Sources

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