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Beer in New Zealand

Beer in New Zealand


  • Products Id :- ADNZbe
  • |
  • Pages: 43
  • |
  • June 2017
  • |
  • |
  Request for Sample Report

Executive Summary

General lifestyle trends and the health and wellness trend in particular combined with the introduction of lower drink driving limits during the review period to form the main influences on sales of beer in 2016. The main trend in the category during the year was the rising popularity of lower strength beer, with both Lion Pty Ltd and DB Breweries Ltd focusing their new product development activity on medium-strength beers. Better-for-you options continued to grow in popularity across numerous f..

Euromonitor International's Beer in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market-be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beer market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ankur Gupta, Head Marketing & Communications
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BEER IN NEW ZEALAND

Euromonitor International

June 2017

LIST OF CONTENTS AND TABLES

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 1 Lager by Price Band 2016

Table 1 Number of Breweries 2011-2016

Category Data

Table 2 Sales of Beer by Category: Total Volume 2011-2016

Table 3 Sales of Beer by Category: Total Value 2011-2016

Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016

Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016

Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016

Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016

Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016

Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016

Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016

Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016

Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016

Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015

Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015

Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015

Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015

Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015

Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021

Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021

Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021

Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

Db Breweries Ltd in Alcoholic Drinks (new Zealand)

Strategic Direction

Key Facts

Summary 2 DB Breweries Ltd: Key Facts

Competitive Positioning

Summary 3 DB Breweries Ltd: Competitive Position 2016

Independent Liquor (nz) Ltd in Alcoholic Drinks (new Zealand)

Strategic Direction

Key Facts

Summary 4 Independent Liquor (NZ) Ltd: Key Facts

Competitive Positioning

Summary 5 Independent Liquor (NZ) Ltd: Competitive Position 2016

Lion Pty Ltd in Alcoholic Drinks (new Zealand)

Strategic Direction

Key Facts

Summary 6 Lion Pty Ltd: Key Facts

Competitive Positioning

Summary 7 Lion Pty Ltd: Competitive Position 2016

Executive Summary

Volume Sales of Alcoholic Drinks Bottom Out

Temperance Trends Starting To Influence Sales of Alcoholic Drinks

Lion/db Duopoly Continues To Define the Competitive Environment

Supermarkets Continue To Dominate the Retail Distribution of Alcoholic Drinks

the Craft Trend and Premiumisation To Continue Influencing Sales of Alcoholic Drinks

Key Trends and Developments

Health and Wellness Concerns Driving the Temperance Trend

Volume Sales of Alcoholic Drinks Bottom Out Due To the Craft Trend

Cider/perry Cannibalising Sales From Other Categories

Key New Product Launches

Summary 8 Key New Product Developments 2016

Market Background

Legislation

Table 22 Number of On-trade Establishments by Type 2011-2016

Taxation and Duty Levies

Table 23 Taxation and Duty Levies on Alcoholic Drinks 2016

Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016

Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016

Table 26 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016

Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016

Table 28 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016

Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016

Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016

Market Data

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016

Table 33 Sales of Alcoholic Drinks by Category: Total Value 2011-2016

Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016

Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016

Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016

Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016

Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016

Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016

Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016

Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016

Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021

Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021

Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021

Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

Definitions

Published Data Comparisons

Sources

Summary 9 Research Sources

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