China Resources Enterprise Ltd - Strategic SWOT Analysis Review

China Resources Enterprise Ltd - Strategic SWOT Analysis Review

  • Products Id :- GDCPG3448515SA
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  • Pages: 19
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Executive Summary

China Resources Enterprise Ltd-Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description-A detailed description of the company's operations and business divisions.

- Corporate strategy-GlobalData's summarization of the company's business strategy.

- SWOT analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

- Company history-Progression of key events associated with the company.

- Major products and services-A list of major products, services and brands of the company.

- Key competitors-A list of key competitors to the company.

- Key employees-A list of the key executives of the company.

- Executive biographies-A brief summary of the executives' employment history.

- Key operational heads-A list of personnel heading key departments/functions.

- Important locations and subsidiaries-A list of key locations and subsidiaries of the company, including contact details.


China Resources Enterprise Ltd (CRE), a subsidiary of China Resources (Holdings) Company Limited, produces, develops markets and sells consumer goods. It primarily process, packs and distributes beer, rice, meat, frozen food and imported food through its China Resources Beer (Holdings) Company Limited and China Resources Ng Fung Limited. In addition, it offers purified drinking water, black tea, roasted coffee and sports beverages under C'estbon, Afternoon Milk Tea, Afternoon Black Tea, Fire, Jialinshan and Mulene brands. CRE's integrated food business produces, process, distributes ice-cream products, rice powder, rice flour and crabs. It merchandise and sells these products across various provinces of China and Hong Kong. The company is headquartered in Wanchai, Hong Kong.

Reasons to buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.

- Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.

- Understand and respond to your competitors' business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.

- Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

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Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 3

List of Tables 4

Section 1-About the Company 5

China Resources Enterprise Ltd-Key Facts 5

China Resources Enterprise Ltd-Key Employees 6

China Resources Enterprise Ltd-Key Employee Biographies 7

China Resources Enterprise Ltd-Major Products and Services 8

China Resources Enterprise Ltd-History 9

China Resources Enterprise Ltd-Locations And Subsidiaries 10

Head Office 10

Other Locations & Subsidiaries 10

Section 2-Company Analysis 11

Company Overview 11

China Resources Enterprise Ltd-Business Description 12

China Resources Enterprise Ltd-Corporate Strategy 13

China Resources Enterprise Ltd-SWOT Analysis 14

SWOT Analysis-Overview 14

China Resources Enterprise Ltd-Strengths 14

China Resources Enterprise Ltd-Weaknesses 15

China Resources Enterprise Ltd-Opportunities 16

China Resources Enterprise Ltd-Threats 17

China Resources Enterprise Ltd-Key Competitors 18

Section 3-Appendix 19

Methodology 19

About GlobalData 19

Contact Us 19

Disclaimer 19

List of Tables

China Resources Enterprise Ltd, Key Facts 5

China Resources Enterprise Ltd, Key Employees 6

China Resources Enterprise Ltd, Key Employee Biographies 7

China Resources Enterprise Ltd, Major Products and Services 8

China Resources Enterprise Ltd, History 9

China Resources Enterprise Ltd, Other Locations 10

China Resources Enterprise Ltd, Subsidiaries 10

China Resources Enterprise Ltd, Key Competitors 18

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China Resources Enterprise Ltd, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Overview, Key Manufacturing Facilities, Key Information, Overview, Business Description, Major Products and Services, Brands, History, Key Employees, Key Employee Biographies, Key Operational Heads, Locations And Subsidiaries, Competitors, Company Statement.

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