Consumer and Market Insights: Spirits Market in Denmark

Products Id :- CS2281MF
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Pages: 52
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August 2015
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Region: Europe
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Executive Summary

The Spirits market in Denmark will decline in volume terms during 2014-2019 compared to 2009-2014. The Whiskey category has the largest share both in value and volume terms while the Brandy category is forecast to register the fastest growth in value terms during 2014-2019 in the Danish Spirits market.

Key Findings

The Spirits market in Denmark is forecast to register negative growth in volume terms during 2014-2019 compared to 2009-2014

On-trade transaction accounted for the largest share of 32.8% in the Danish Spirits market

Glass is the most used packaging material, accounting for 99.2% share in the Spirits market in Denmark

Gordons, Bacardi, Smirnoff, and Famous Grouse are the preferred brands in the Danish Spirits market

Synopsis

The Consumer and Market Insights report on the Spirits market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Denmark Spirits market

Historical and projected consumption in the Denmark Spirits market

Degree of trade up/down-trade in the Denmark Spirits market

Market volume of Denmark Spirits by category

Historical and project market value of Denmark Spirits by category

Winners and losers in the Denmark Spirits market

Average category level pricing in the Denmark Spirits market

Segment share of the category and change in market share in the Denmark Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the Denmark food market

Leading distribution channels in the Denmark Spirits market

Leading distribution channels by category in the Denmark Spirits market

Packaging

Denmark Spirits market by type of packaging

Denmark Spirits market by type of packaging closure/outer

Denmark Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Denmark Spirits market

Private label performance compare to national brands in the Denmark Spirits market

Leading brands in the Denmark Spirits market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Altia Corporation

Groupe Boinaud

The Armanoir group

Remy Cointreau Inc

Lvmh Mo�t Hennessy

Pernod Ricard S.A.

Lucas Bols�B.V.

The Finsbury Distillery Co. Limited

Diageo Plc

Bacardi Limited

Beam Inc.

De Danske A/S

Mast-Jagermeister Se

Hela Wine & Spirts ApS

Denmark, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-Based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

Consumer and Market Insights: Spirits Market in Denmark

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"

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