Executive Summary
The Spirits market in Denmark will decline in volume terms during 2014-2019 compared to 2009-2014. The Whiskey category has the largest share both in value and volume terms while the Brandy category is forecast to register the fastest growth in value terms during 2014-2019 in the Danish Spirits market.
Key Findings
The Spirits market in Denmark is forecast to register negative growth in volume terms during 2014-2019 compared to 2009-2014
On-trade transaction accounted for the largest share of 32.8% in the Danish Spirits market
Glass is the most used packaging material, accounting for 99.2% share in the Spirits market in Denmark
Gordons, Bacardi, Smirnoff, and Famous Grouse are the preferred brands in the Danish Spirits market
Synopsis
The Consumer and Market Insights report on the Spirits market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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