Consumer and Market Insights: Spirits Market in Hungary

Consumer and Market Insights: Spirits Market in Hungary

  • Products Id :- CS2288MF
  • |
  • Pages: 56
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Increasing disposable income and declining inflation rates in Hungary supports the growth of consumer packaged goods market. The Hungarian Spirits market is led by Liqueurs category in volume terms. Brandy is forecast to lead the market in terms of growth during 2014-2019. Demand for branded products is growing at a faster pace than store brands in the Hungarian Spirits market.

Key Findings

Across the eight Spirits categories analyzed, Specialty Spirits was the largest category by value with a 34.2% market share in 2014. Brandy is forecast to register the fastest value growth during 2014-2019.

The Hungarian Spirits market is highly competitive. It was led by market players like Zwack Unicum Rt, Diageo plc and Pernod Ricard S.A. with a combined average market share of 9.8% in 2014

The Spirits market in Hungary accounts for more than one-fifth of the overall Wine & Spirits retail sales by volume

Private label products penetration in Spirits market holds a considerable share in 2014 with the Rum category having highest Private label penetration


The Canadeans Consumer and Market Insights report on the Spirits market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hungary Spirits market

Historical and projected consumption in the Hungary Spirits market

Degree of trade up/down-trade in the Hungary Spirits market

Market volume of Hungary Spirits by category

Historical and project market value of Hungary Spirits by category

Winners and losers in the Hungary Spirits market

Average category level pricing in the Hungary Spirits market

Segment share of the category and change in market share in the Hungary Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hungary food market

Leading distribution channels in the Hungary Spirits market

Leading distribution channels by category in the Hungary Spirits market


Hungary Spirits market by type of packaging

Hungary Spirits market by type of packaging closure/outer

Hungary Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hungary Spirits market

Private label performance compare to national brands in the Hungary Spirits market

Leading brands in the Hungary Spirits market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]

Zwack Unicum Rt

Trois Tours

Gyor Liquor Ltd

Clear Creek Distillery

Rezangyal Keresekedelmi Korlatolt Felel?sseg? Tarsasag

Vitalis Kft.

Remy Coitreau Group

Zsindelyes Keresked?haz Kft

Bekesi Brandy Company

Bolyhos Distillery

Panyolai Szilvrium Kft.

Diageo plc

Pernod Ricard S.A.

Bacardi Limited

Lucas BolsB.V.

Berry Bros & Rudd.

Mast-Jagermeister Se

Ro.Di.A S.P.A

TJ Carolan & Son Limited

Torley Champagne Cellars Ltd.

The Varda-Drink Group

Budapesti Likoripari KFT

Underberg Ag

Destilerias Sierra Unidas S.A. De C.V

Grupo Cuervo


Zolotaya Manufaktura

Alaska Distillery

Spi Group

Hiram Walker & Sons whiskey Distillery



Penny Market


Aldi Sud


Hungary, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brand, Cream Liqueurs, Fruit Liqueurs, other Liqueurs, Bitters, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-Based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Scotch Whiskey, Other Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

select a license

Single User License
USD 875 INR 59763
Site License
USD 1750 INR 119525
Corporate User License
USD 2625 INR 179288



Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed...

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies....

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ...

Ken Research Pvt. Ltd. Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]