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Consumer and Market Insights: Wine Market in Hungary

Consumer and Market Insights: Wine Market in Hungary

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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Hungarian Wine market. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

Hungarian Wine market is forecast to grow at a sluggish rate in both value and volume terms during 2014-2019 compared to 2009-2014.

Per capita Wine consumption in Hungary will increase marginally over 2009-2019.

The Fortified Wine category is forecast to register fastest growth in value terms during 2014-2019.

Still Wine is the largest category in value terms in the Hungarian Wine market with White Wine being the largest segment in it.

Hypermarkets & Supermarkets account for the majority sales in the Hungarian Wine market.


The Hungarian Wine market is forecast to register sluggish growth rate during 2014-2019 due to a marginal rise in per capita Wine consumption in Hungary. Still Wine will be the largest category by value during 2014-2019 and the Fortified Wine category will register fastest growth in value terms during the period. Hypermarkets & Supermarkets leads in the wine distribution across the country followed by the On-trade channels.

Reasons to Buy

This overview of the Wine market in Hungary allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hungary Wine market

Historical and projected consumption in the Hungary Wine market

Degree of trade up/down-trade in the Hungary Wine market

Market volume of Hungary Wine by category

Historical and project market value of Hungary Wine by category

Winners and losers in the Hungary Wine market

Average category level pricing in the Hungary Wine market

Segment share of the category and change in market share in the Hungary Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hungary food market

Leading distribution channels in the Hungary Wine market

Leading distribution channels by category in the Hungary Wine market


Hungary Wine market by type of packaging

Hungary Wine market by type of packaging closure/outer

Hungary Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hungary Wine market

Private label performance compare to national brands in the Hungary Wine market

Leading brands in the Hungary Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Bacardi Limited

Ro.Di.A S.P.A

Balatonboglari Borgazdasag Zrt

Davide Campari-Milano S.p.A.

Freixenet (Dws) Ltd


Henkell & Co. Sektkellerei Kg

Kaufman Production

Szent Korona Winery

Torley Sektkellerei Kft

Hilltop Neszmely Winery

Bock Wine

Bodri Pinceszet


Csanyi Pinceszet Villany

Egri Korona Borhaz

Frittmann Testverek Kft.

Koch-Vin Kft

Kunvin Boraszati Kft

Leglis Winery

Les Grands Chais de France

Meyer Family Vineyard

Ostoros-Novaj Bor Zrt


Szeremley Wines

Tamas And Zsolt Gere Winery

The Royal Tokaji Wine Company

Varga Pinceszet

Weninger Pinceszet

Still Wine, Fortified Wine, Sparkling Wine , Market Research Report, Business Intelligence, Consumer Insight

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