Consumer and Market Insights: Wine Market in Portugal

Consumer and Market Insights: Wine Market in Portugal

  • Products Id :- CS2053MF
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  • Pages: 43
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Portugals Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

The Portugal Wine market is forecast to decline in both value and volume terms during 2014-2019.

The Still Wine category is the largest in terms of value and volume consumption in the Egyptian Wine market.

Hypermarkets & Supermarkets is the leading distribution channel for all categories in Portugals Wine market.

Glass is the predominantly used packaging material in the Wine market.


The Wine market in Portugal is forecast to decline in both value and volume terms during 2014-2019 following economic turmoil in the country. Still Wine is the largest category by value while Red wine is the most consumed Wine type in Portugal. Fortified Wine is the only category that will register positive growth in both value and volume terms.

Reasons to Buy

This overview of the consumer and market dynamics of Portugals Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

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Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Portugal Wine market

Historical and projected consumption in the Portugal Wine market

Degree of trade up/down-trade in the Portugal Wine market

Market volume of Portugal Wine by category

Historical and project market value of Portugal Wine by category

Winners and losers in the Portugal Wine market

Average category level pricing in the Portugal Wine market

Segment share of the category and change in market share in the Portugal Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the Portugal food market

Leading distribution channels in the Portugal Wine market

Leading distribution channels by category in the Portugal Wine market


Portugal Wine market by type of packaging

Portugal Wine market by type of packaging closure/outer

Portugal Wine market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Portugal Wine market

Private label performance compare to national brands in the Portugal Wine market

Leading brands in the Portugal Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


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Ping Doce





Adega De Favaios

Adriano Ramos Pinto Vinhos SA

amka as

Bacalha Vinhos de Portugal SA

Caves Vale do Rodo C.R.L.

Companhia Geral da Agricultura dos Vinhos do Alto Douro SA

Gran Cruz Porto, Sociedade de Vinhos Lda

Horacio dos Reis Simoes-Quinta do Anjo

Jose Maria da Fonseca, Vinhos SA

Quinta De La Rosa

Quinta do Javali Sociedade Agricola Lda

Quinta do Vallado Sociedade Agricola Lda

Quinta Ferreira Estate Winery

Quinta Infantado, Vinhos de Quinta do Produtor Lda

Sociedade Agricola Quinta DOrdens Lda

Sociedade dos Vinhos Borges SA

Sociedade Vinivola de Palmela

Sogevinus-Fine Wines SA

Sogrape Vinhos, S.A.

Symington Family Estates

Vallegre, Vinhos do Porto Lda

Vinancio da Lima Sucrs Lda

Adega Cooperativa de Cantanhede

Aveleda SA

Bacardi Limited

Carlos Gonalves

Chaves da Raposeira SA

Esporo SA

F.Lli Gancia & C. Spa

Freixenet (Dws) Ltd

LVMH Mot Hennessy Louis Vuitton S.A.

Manuel Santos Campolargo

Mottox Inc

NV Fratelli Cella

Pernod Ricard S.A.

Portugal Vinalda

Provam-Produtos de vinhoas Alvarinho de Mono

Sociedade Agricola Com. do Varosa SA

Vinhos de Portugal SA

Vinicola Vale do Barr SA

Adega Cooperativa da Vidigueira

Adega cooperativa do Redondo

Adega de Borba


Alvaro Manuel A. F. Castro

Amareleza Vintor Lda

Cacho Fresco Vinho Frisante

Carlos Esteva

Carmim Wines

Casa Santos Lima Companhia das Vinhas SA

Cooperativa Agricola SAnto Isidro de Peges Crl

Cooperativa de Portalegre

Do Sul

Fiuza & Bright Sociedade Viti Lda

Fundao Eugenio de Almeida

Herdade do Esporo

J. Portugal Ramos, Vinhos SA


Lavradores de Feitoria Vinhos de Quinta SA

Lezirias Company

Marques De Borba

Monte das Anforas


Porca De Murca Winery

Quinta de Abrigada-Sociedade Agricola Lda

Sivipa Soc. Vinicola de Palmela SA

Soc. Agric. Silvestre Ferreira Lda

Soci Agricola D. Dinis SA

Sociedade Agricola Casa de Vila Nova Lda

Sociedade Agricola de Alorna SA

Sociedade Agricola Quinta do Rol Lda

Wine, Still Wine, Sparkling Wine, Fortified Wine, Market Research Report, Business Intelligence, Consumer Insight

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