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Consumer and Market Insights: Spirits Market in China

Consumer and Market Insights: Spirits Market in China


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Executive Summary

The Spirits market in China will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Specialty Spirits is the largest category, while Tequila & Mezcal is forecast to register fastest growth in value as well as volume terms during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel in the Chinese Spirits market.

Key Findings

The Spirits market in China will register strong growth in value terms during 2015-2019

Specialty Spirits is the leading value category accounting for 94.0% of the Chinese Spirits market in 2015.

Hypermarkets & Supermarkets is the leading distribution channel in the Chinese Wine & Spirits market

Glass is the most used packaging material in the Chinese Spirits market.

Synopsis

The Consumer and Market Insights report on the Spirits market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for Chinese Spirits market

Historic and forecast consumption in Chinas Spirits market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in Chinas Spirits market

Leading distribution channels (value terms) in Chinas market

Leading distribution channels (value terms) by category Packaging

Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecasted (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in Chinas Spirits market

Private label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (CNY, USD) and volume analysis, 2010-2019

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2009-2019

Figure 5: Change in market share by category, 2015-2019

Figure 6: Leading distribution channels, overall Wine & Spirits, 2011-2013

Figure 7: Leading distribution channels by category, 2014

Figure 8: Packaging analysis- key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 10: Private label penetration by categories, 2014

Figure 11: Private label and brand share growth, 2011-2014

Figure 12: Brand share analysis by categories, 2014

Table 1: Market value analysis in CNY and USD, 2009-2019

Table 2: Market volume growth analysis, 2015-2019

Table 3: Average prices (CNY and USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2014

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Lvmh Moet Hennessy

Pernod Ricard S.A.

Remy Coitreau Group Changyu Pioneer Wine Co. Inc

Thomas Hine & Co

De La Maziere

Diageo plc

Lucas BolsB.V

Gruppo Campari

Bacardi Limited

J.Wray & Nephew Limited

Beijing Red Star Co Ltd

Niu Lan Shan Distillery

Sichuan Yibin Wuliangye Distillery Co Ltd

Nanyang Company

Shanxi XinghuaCun Fen Jiu Group Co.Ltd

Sichuan Mianzhu Jian Nan Chun distillery

Tuopai yeat liquir company

Kweichow Moutai Company Limited

Jiangsu Yanghe Group Co.,Ltd.

Luzhou Lao Jiao Co Ltd

Sichuan Jian Nan Chun (Group) Co Ltd

Lang Jiu Group. Kinmen Kaoliang Liquor Inc

Grupo Cuervo

China, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-Based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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