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Consumer and Market Insights: Spirits Market in Russia

Consumer and Market Insights: Spirits Market in Russia


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Executive Summary

The Spirits market in Russia will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Vodka is the largest category, while Whiskey is forecast to register fastest growth in value terms during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel in the Russian Spirits market.

Key Findings

The Spirits market in Russia is forecast to register higher growth in value and volume terms during 2015-2019 compared to 2010-2015

Vodka is the leading value category while the Whiskey category is forecast to register the fastest growth during 2015-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Russias Wines & Spirits market.

Glass is the most used packaging material in the Spirits market in Russia.

Synopsis

The Consumer and Market Insights report on the Spirits market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for Russias Spirits market

Historical and projected consumption in Russias Spirits market

Degree of trade up/down in Russias Spirits market

Market volume of Russias Spirits by category

Historical and project market value of Russias Spirits by category

Winners and losers in Russias Spirits market

Average category level pricing in Russias Spirits market

Segment share of the category and change in market share in Russias Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in Russias food market

Leading distribution channels in Russias Spirits market

Leading distribution channels by category in Russias Spirits market

Packaging

Spirits market by type of packaging

Spirits market by type of packaging closure/outer

Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label by categories in Russias Spirits market

Private label performance compare to national brands in Russias Spirits market

Leading brands in Russias Spirits market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (RUB, USD) and volume analysis, 2010-2019

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2009-2019

Figure 5: Change in market share by category, 2015-2019

Figure 6: Leading distribution channels, overall food, 2010-2013

Figure 7: Leading distribution channels by category, 2014

Figure 8: Packaging analysis- key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 10: Private label penetration by categories, 2014

Figure 11: Private label and brand share growth, 2011-2014

Figure 12: Brand share analysis by categories, 2014

Table 1: Country Indicators- overall food value and volume, 2015

Table 2: Market value analysis in RUB and USD, 2009-2019

Table 3: Market volume growth analysis, 2015-2019

Table 4: Average prices (RUB and USD) by category, 2015

Table 5: Segment level analysis by category, 2015

Table 6: Leading retailers and store count

Table 7: Leading brands by category, 2014

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Lvmh Moet Hennessy

Remy Coitreau Group

Pernod Ricard S.A.

Stock Spirits Group

Beam Suntory Inc.

Tiraspol Wine & Cognac Distillery

Gemaco Sa

Diageo plc

Mast-Jagermeister Se

Gruppo Campari

Mozart Distillerie Gmbh

As Liviko

Bacardi Limited

J.Wray & Nephew Limited.Angostura Limited.

Stroh Austria . Old Custer

Allied Brands S.R.L

L'Or Special Drinks S.R.O.

Calvados Pere Magloire

Brown-Forman Corporation

Russia, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-Based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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