New Zealand Beer Market Insights Report 2016

New Zealand Beer Market Insights Report 2016


  • Products Id :- BRMINZ16
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  • Pages: 43
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Executive Summary

The New Zealand beer market on the whole registered a 1% decline in 2015, in continuance of a long-standing trend of reducing consumption. The decline in volume of the overall beer market negatively affected on-premise more than off-premise. Single serve glass bottles of around 37.5cl accounts for the majority market share at 54% in New Zealand. Recent government restrictions on limiting alcohol content particularly while driving, encouraged the market's low alcohol beers. 2016 witnessed launch of various such new product developments in low alcohol.

Key Findings

Beer market contracted in line with a long-term trend of falling sales intensified by continued firm pricing.

New Zealanders are consuming less alcohol for health reasons. When they do consume alcohol, there is an increasing preference for quality over quantity.

New Zealand's beer market has long been controlled by two major players-Lion and DB Breweries.

The rising prices in on-trade channels and the price difference, which is almost double that of off-trade, stimulates New Zealanders to favor off-premise consumption more.

The import market in New Zealand is highly fragmented, possessing a strong focus on craft and niche brands.

Synopsis

Canadean's New Zealand Beer Market Insights 2016 Report provides a complete overview of the New Zealand beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on-/ off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons to Buy

Gain an in-depth understanding of the dynamics and structure of the New Zealand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the New Zealand beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the New Zealand beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects



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1 Market Context

1.1 Market Parameters Tables

1.2 Legislation and Taxation Tables

2 Market Background Briefing

3 Market Update

3.1 New Products and Photo Shots

3.2 Beer Pricing Tables

3.3 Beer Data Tables

4 Brewer Profiles

5 Appendix

5.1 Disclaimer

5.2 Methodology, Wisdom Attributes & Product Definitions

5.3 Map

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

Table 1: New Zealand Population Size and Growth, 1987-2018F

Table 2: Population Size and Growth, 2005-2016F

Table 3: New Zealand Economic Indicators, 2007-2017F

Table 4: Taxation Base

Table 5: Historical Excise Rates of Beer

Table 6: Legal controls on Beer

Table 7: Tax Burden on Beer @ 5% Abv, 2015

Table 8: Beer Key Facts

Table 9: Top 10 Beer Brands-Volume, 2013-2015

Table 10: Top 10 International Premium and Superpremium Beer Brands-Volume, 2013-2015

Table 11: Licensed Brand Owners and Licensees

Table 12: Beer Market Valuation (Local Currency), 2014-2016F

Table 13: Trade Margin Build-Up Model

Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 16: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 18: Beer Production/Trade/Consumption-Growth, 2005-2016F

Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 22: Beer Market Valuation (Local Currency), 2014-2016F

Table 23: Beer Consumption by Local Definition, 2012-2016F

Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 26: Beer Consumption by Type, 2012-2016F

Table 27: Beer Consumption by Geographic Scope, 2012-2016F

Table 28: Beer All Trademarks, 2011-2015

Table 29: Beer Brands by Local Definition, 2011-2015

Table 30: Beer Brands by Standard Price Segment, 2011-2015

Table 31: Beer Brands by Alcoholic Strength, 2011-2015

Table 32: Beer Brands by Type, 2011-2015

Table 33: Imported Brands by Origin, 2011-2015

Table 34: Beer Licensed Brands, 2011-2015

Table 35: Beer Private Label Brands, 2011-2015

Table 36: Beer Trademark Owners, 2011-2015

Table 37: Beer Local Operators, 2011-2015

Table 38: Beer leading Brewers/Importers, 2011-2015

Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F

Table 40: Beer Distribution: On vs Off Premise, 2012-2016F

Table 41: Carlton & United Breweries Brand Volumes 2011-2011

Table 42: DB Breweries Brand Volumes 2011-2015

Table 43: Lion Brand Volumes 2011-2015

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