Serbia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Serbia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • Products Id :- BRMIRR16
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  • Pages: 82
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Executive Summary

The Serbian beer market expanded in 2015, even though the GDP growth was below 1%. Favorable weather, the development of the Zajecarsko brand, increased demand for expensive craft beer, price reductions by Hoegaarden, as well as continued interest in German imports such as Erdinger, have fueled this expansion. Premium and super premium segments posted strong growth figures. Price reductions made these options more attractive to consumers. The super premium segment has done well to recover from a 57% contraction in volume between 2013 and 2014 to 89% since 2014. 2016 promises to be a turbulent year for beer consumption, with growth forecast at 1%.

Key Findings

The favorable weather seen in 2015 was a major driver for increase in the consumption of beer.

The top three operators-Molson Coors, Heineken and Carlsberg-account for 91% of beer market volume.

Lager is segment leader by market share of 98% with a robust growth of 6%.

The consumption volume of Tuborg Green increased by 14% in 2015 as it focused on Horeca consumption and the persistent targeting of young, urban populations.

Imports expanded 16% in 2015, the key drivers behind this growth were Heineken from Hungary and Budvar imported from Czech Republic.

The premium segment has expanded by 4% in 2015, and now accounts for 7% of overall beer volume.


Canadean's Serbia Beer Market Insights 2016 Report provides a complete overview of the Serbia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on-/ off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the Serbia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Serbia beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Serbia beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1 Market Context

1.1 Market Parameters Tables

1.2 Legislation and Taxation Tables

2 Market Background Briefing

3 Market Update

3.2 Beer Pricing Tables

3.3 Beer Data Tables

4 Section 4 Brewer Profiles

5 Appendix

5.1 Disclaimer

5.2 Methodology, Wisdom Attributes & Product Definitions

5.3 Map

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

Table 1: Serbia Population Size and Growth, 1991-2018F

Table 2: East Europe Population Size and Growth, 2005-2016F

Table 3: Serbia Economic Indicators, 2007-2017F

Table 4: East Europe Commercial Beverage Consumption-Per Capita, 2005-2016F

Table 5: East Europe Commercial Beverage Consumption-Per Capita % Share, 2005-2016F

Table 6: East Europe Commercial Beverage Consumption-Per Capita Growth, 2006-2016F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal Controls on Beer

Table 10: Tax Burden on Beer @ 5% Abv, 2015

Table 11: Beer Key Facts

Table 12: Top 10 Beer Brands-Volume, 2013-2015

Table 13: Top 10 International Premium and Super premium Beer Brands-Volume, 2013-2015

Table 14: Licensed Brand Owners and Licensees

Table 15: Beer Market Valuation (Local Currency), 2014-2016F

Table 16: Trade Margin Build-Up Model

Table 17: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 19: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 20: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 21: Beer Production/Trade/Consumption-Growth, 2005-2016F

Table 22: Consumption of FABs and Cider (000 HL), 2011-2016F

Table 23: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 24: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 25: Beer Market Valuation (Local Currency), 2014-2016F

Table 26: Beer Consumption by Local Definition, 2012-2016F

Table 27: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 28: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 29: Beer Consumption by Type, 2012-2016F

Table 30: Beer Consumption by Geographic Scope, 2012-2016F

Table 31: Beer All Trademarks, 2011-2015

Table 32: Beer Brands by Local Definition, 2011-2015

Table 33: Beer Brands by Standard Price Segment, 2011-2015

Table 34: Beer Brands by Alcoholic Strength, 2011-2015

Table 35: Beer Brands by Type, 2011-2015

Table 36: Imported Brands by Origin, 2011-2015

Table 37: Beer Licensed Brands, 2011-2015

Table 38: Beer Private Label Brands, 2013-2015

Table 39: Beer Trademark Owners, 2011-2015

Table 40: Beer Local Operators, 2011-2015

Table 41: Beer leading Brewers/Importers, 2011-2015

Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F

Table 43: Beer Distribution: On vs. Off Premise, 2012-2016F

Table 44: Apatinska Pivara Brand Volumes 2011-2015

Table 45: Bip Belgrade Brand Volumes 2011-2015

Table 46: Carlsberg Serbia Brand Volumes 2011-2015

Table 47: United Serbian Breweries Brand Volumes 2011-2015

Table 48: Jagodinska Pivara Brand Volumes 2011-2015

Table 49: Pivara Nis Brand Volumes 2011-2015

Table 50: Pivara Valjevo Brand Volumes 2011-2015

Table 51: Pivara Vrsac Brand Volumes 2011-2015

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