Top Growth Opportunities: Wine in the US
January 2018
104
About the Report
About the Report
Top Growth Opportunities: Wine in the US
Summary
"Top Growth Opportunities: Wine in the US", provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for Wine market in the US and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to
Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Wine, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes over 2011-2016 for US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
The degree of influence that the 20 key consumer trends identified by GlobalData have on Wine consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
Examples of international and US-specific product innovation targeting key consumer needs
Scope
The US Wine market is expected to grow more slowly during 2016-2021 than 2011-2016.
Over the past five years US consumers have traded up for wine. This is evident from the higher growth in value than volume across the three wine categories.
Overall, the private label threat remains low to big brands. But smaller brands risk losing market share to private labels.
Women and consumers aged 55+ are driving the growth of Wine in the US.
Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of US'sWine consumers.
This is based on GlobalData'sunique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.
Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Products
Companies
E&J Gallo Winery
Constellation Brands Inc.
Franzia Wines
Trinchero Family Estates
Treasury Wine Estates Vintners Ltd.
Casella Wines PTY Ltd.
The Wine Group
Banfi Products Corp
Almaden Vineyards
Bronco Wine Co.
Table of Contents
Table of Contents
Table of Contents
1. Introducing a top growth market for wine
Top 10 global growth opportunities scores 8-
Top global issues
Assessment against global strategic issues
GlobalData'sstrategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score-overview
Consumer spending trends-peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight-identifying the opportunities to move into
Market growth by category
Value growth of the market 23-
Volume growth of the market 25-
Level of premiumization by category
Category analysis-key drivers of change
3. Retail and distribution insight-key channels and retailers driving growth
Wine retail channel share
Key Retail Channel trends
Routes to market 32-3
Drivers of change in the sector 3
4. Company and brand insight-the competitive landscape defined
Category fragmentation 3
Company and brand strength 3
Private label penetration 3
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight-who, what, when, where and why
Strategic issues map 43-
Key consumer driver implications 4
Key consumers trends
Consumer groups 47-
Key Health & Wellness trends
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues-other notable product trends
Key product innovation case studies 54-5
Key Packaging Insights
Trends and strategic issues 57-
Product launch key takeouts
7. White spaces and innovation opportunities-space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics 64-
Product launch key takeouts 6
Key recommendations 67-6
8. Appendix
List of Figure
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData'sstrategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016 3
Private label penetration and CAGR, 2011-2016 3
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category, 2016 6
List of Table
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.