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This report brings together consumer insight and market data to provide a comprehensive brief of Venezuelas Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.
High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.
Impulse Ice Cream-Single Serve accounted for fastest off-trade and Artisanal Ice Cream accounted for fastest on-trade consumption.
Convenience Stores is the leading distribution channel in packaged food market in Venezuela.
Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in Venezuelas Ice Cream market.
Magnum is the leading brand in the Impulse Ice Cream-Single Serve category.
The Ice Cream market in Venezuela registered moderate growth during 209-2014 owing to low per capita consumption and high food prices. On-trade Ice Cream sales is higher compared to off-trade sales in the country. Artisanal Ice Cream is the leading category by value and is also forecast to be the fastest growing category during 2014-2019.
Reasons to Buy
This overview of the Ice Cream Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Venezuela Ice Cream market
Historical and projected consumption in the Venezuela Ice Cream market
Degree of trade up/down-trade in the Venezuela Ice Cream market
Market volume of Venezuela Ice Cream by category
Historical and project market value of Venezuela Ice Cream by category
Winners and losers in the Venezuela Ice Cream market
Average category level pricing in the Venezuela Ice Cream market
Segment share of the category and change in market share in the Venezuela Ice Cream market
Retail Landscape and Key Distribution Channels
Leading retailers in the Venezuela food market
Leading distribution channels in the Venezuela Ice Cream market
Leading distribution channels by category in the Venezuela Ice Cream market
Venezuela Ice Cream market by type of packaging
Venezuela Ice Cream market by type of packaging closure/outer
Venezuela Ice Cream market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Venezuela Ice Cream market
Private label performance compare to national brands in the Venezuela Ice Cream market
Leading brands in the Venezuela Ice Cream market by category
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Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-home and Bulk Ice Cream, Market Research Report, Business Intelligence, Consumer Insight