Country Profile: Ice Cream Sector in Poland

Country Profile: Ice Cream Sector in Poland


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  • Pages: 90
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Executive Summary

Country Profile: Ice Cream Sector in Poland

Summary

Poland accounts for 9.1% share in the Eastern European Ice Cream market. The Polish Ice Cream sector is driven by increasing disposable income and growing desire of consumers for indulgent treats. Of the three markets, Take-Home and Bulk Ice Cream is the largest in both value and volume terms; it is also forecast to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of Ice Creams products in the country. Paper & Board is the most commonly used package material, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. P.P.L. KORAL and Unilever are the leading market players in the Polish Ice Cream sector.

GlobalData's Country Profile report on the Ice Cream sector inPoland provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade

Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

The Ice Cream sector in Poland is forecast to grow at 4.5% CAGR in value terms during 2016-2021

Hyper Markets Accounted for the major share in distribution of Ice Cream Products in Poland

Koral is the leading brand in polish Ice Cream Sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 8

2. Executive summary 10

3. Poland in the global and regional context 11

3.1. Poland's share in the Global and Eastern European Ice Cream sector 11

3.2. Poland compared to other leading countries in Eastern Europe 12

4. Market size analysis-Ice Cream sector 13

4.1. Value and volume analysis-Ice Cream sector in Poland 13

4.2. Per capita consumption-Poland compared to Eastern Europe and globally 14

4.3. Extent to which consumers are trading up/down-Off-trade 15

4.4. Extent to which consumers are trading up/down-On-trade 16

4.5. Value and volume analysis by markets in the Ice Cream sector 17

4.6. Growth analysis by markets 18

5. Market and category analysis 19

5.1. Per capita consumption analysis by markets 19

5.2. Market analysis: Artisanal Ice Cream 20

5.3. Market analysis: Impulse Ice Cream-Single Serve 21

5.4. Market analysis: Take-Home and Bulk Ice Cream 23

6. Distribution analysis 25

6.1. Distribution channel share analysis: Ice Cream sector 25

6.2. Distribution channel share analysis: Artisanal Ice Cream 26

6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 27

6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 28

7. Competitive landscape 29

7.1. Brand share analysis by sector 29

7.2. Brand share analysis by markets 31

7.3. Brand share analysis by category 35

7.3.1. Impulse Ice Cream-Single Serve 35

7.3.2. Take-Home and Bulk Ice Cream 37

8. Health & Wellness analysis 39

8.1. Market size analysis by Health & Wellness claims 39

8.2. Market Size analysis-Health & Wellness product attributes 40

8.3. Market size analysis-Health & Wellness consumer benefits 42

9. Packaging analysis 44

9.1. Packaging share and growth analysis by package material 44

9.2. Packaging share analysis by package material 45

9.3. Packaging share and growth analysis by pack type 46

9.4. Packaging share analysis by pack type 47

9.5. Packaging share and growth analysis by closure type 48

9.6. Packaging share analysis by closure type 49

9.7. Packaging share and growth analysis by primary outer type 50

9.8. Packaging share analysis by primary outer type 51

10. Macroeconomic analysis 52

10.1. GDP per Capita 55

10.2. Population and population growth 56

10.3. Consumer Price Index 57

10.4. Population breakdown by age 58

11. Consumergraphics 59

11.1. Consumption by Gender 59

11.2. Consumption by Age 60

11.3. Consumption by Education 61

11.4. Consumption by Degree of Urbanization 62

12. Methodology 63

13. Definition 64

14. Appendix 76

15. About GlobalData 88

16. Disclaimer 89

17. Contact Us 90

List of Figures

Figure 1: Poland compared to the other top four countries in Western Europe-market size, growth, and competitive landscape 12

Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 13

Figure 3: Per capita consumption in Poland compared to global and Eastern European average, 2011-2021 14

Figure 4: Degree of trading up/down in the Poland Ice Cream sector-Off-trade, 2015-2016 15

Figure 5: Degree of trading up/down in the Poland Ice Cream sector-On-trade, 2015-2016 16

Figure 6: Value and volume growth analysis by markets, 2016-2021 17

Figure 7: Per capita consumption (by markets) in Poland compared to global and Eastern European average, 2016 19

Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 20

Figure 9: Value and volume growth analysis, Impulse Ice Cream-Single Serve market, 2011-2021 21

Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 23

Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 25

Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 26

Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 27

Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 28

Figure 15: Leading brands in the Polish Ice Cream sector, value and volume share, 2016 29

Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 31

Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 33

Figure 18: Value analysis by Health & Wellness product attributes, 2016 40

Figure 19: Value analysis by Health & Wellness consumer benefits, 2016 42

Figure 20: Volume analysis by Health & Wellness consumer benefits, 2016 43

Figure 21: Packaging share and growth analysis by package material, 2011-2021 44

Figure 22: Use of package material by markets (in pack units), 2016 45

Figure 23: Packaging share and growth analysis by pack type, 2011-2021 46

Figure 24: Use of pack type by markets (in pack units), 2016 47

Figure 25: Packaging share and growth analysis by closure type, 2011-2021 48

Figure 26: Use of closure type by markets (in pack units), 2016 49

Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 50

Figure 28: Use of primary outer type by markets (in pack units), 2016 51

Figure 29: Relative comparison of countries based on PEST analysis 52

Figure 30: Polands's GDP per capita, 2011-2016 55

Figure 31: Population growth in Poland, 2011-2016 56

Figure 32: Consumer Price Index, Poland, 2010-2016 57

Figure 33: Age Profile, Poland, 2016 58

Figure 34: Consumption of Ice Cream by Gender, Poland, 2016 59

Figure 35: Consumption of Ice Cream by age, Poland, 2016 60

Figure 36: Consumption of Ice Cream by education, Poland, 2016 61

Figure 37: Consumption of Ice Cream by urbanization, Poland, 2016 62

Figure 38: About GlobalData 88

List of Tables

Table 1: Volume share of Poland in the global and Eastern Europe Ice Cream sector, 2011-2021 11

Table 2: Growth analysis by markets, 2016-2021 18

Table 3: Value analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 22

Table 4: Volume analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 22

Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 24

Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 24

Table 7: Brand Value and Volume-Ice Cream sector, 2016 30

Table 8: Brand Value and Volume-Impulse Ice Cream-Single Serve market, 2016 31

Table 9: Brand Value and Volume-Take-Home and Bulk Ice Cream market, 2016 33

Table 10: Brand Value and Volume-Dairy-Based category 35

Table 11: Brand Value and Volume-Water-Based category 36

Table 12: Brand Value and Volume-Dairy-Based category 37

Table 13: Brand Value and Volume-Water-Based category 38

Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016) 59

Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016) 60

Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016) 61

Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016) 62

Table 18: Market Definitions 64

Table 19: Category Definitions 66

Table 20: Channel Definitions 67

Table 21: Health & Wellness: Product Attributes-Food Minus 68

Table 22: Health & Wellness: Product Attributes-Free From 69

Table 23: Health & Wellness: Product Attributes-Functional & Fortified 70

Table 24: Health & Wellness: Product Attributes-Naturally Healthy 71

Table 25: Health & Wellness: Product Attributes-Food Intolerance 72

Table 26: Health & Wellness: Consumer Benefits-Health Management 73

Table 27: Health & Wellness: Analysis by Consumer Benefits 74

Table 28: Health & Wellness: Consumer Benefits-Performance 75

Table 29: Market Value for Artisanal Ice Cream-by category (Zl Million) 2011-2021 76

Table 30: Market Value for Artisanal Ice Cream-by category ( USD Million) 2011-2021 76

Table 31: Market Volume for Artisanal Ice Cream-by category (Kg Million) 2011-2021 76

Table 32: Market Value for Impulse Ice Cream-Single Serve-by category (Zl Million) 2011-2021 77

Table 33: Market Value for Impulse Ice Cream-Single Serve-by category ( USD Million) 2011-2021 77

Table 34: Market Volume for Impulse Ice Cream-Single Serve-by category (Kg Million) 2011-2021 77

Table 35: Market Value for Take-Home and Bulk Ice Cream-by category (Zl Million) 2011-2021 78

Table 36: Market Value for Take-Home and Bulk Ice Cream-by category ( USD Million) 2011-2021 78

Table 37: Market Volume for Take-Home and Bulk Ice Cream-by category (Kg Million) 2011-2021 78

Table 38: Sector Value for Ice Cream-by market (Zl Million) 2011-2021 79

Table 39: Sector Value for Ice Cream-by market ( USD Million) 2011-2021 79

Table 40: Sector Volume for Ice Cream-by market (Kg Million) 2011-2021 80

Table 41: Components of change- by Market (Off-trade) 80

Table 42: Components of change- by Market (On-trade) 80

Table 43: Ice Cream Sales Distribution in Poland- by Markets (Zl Million), 2016 82

Table 44: Key Health & Wellness product attributes driving sales in Poland (Zl Million) 83

Table 45: Key Health & Wellness consumer benefits driving sales in Poland (Zl Million) 83

Table 46: Packaging Material (in Million pack units) 84

Table 47: Pack Type (in Million pack units) 84

Table 48: Closure Type (in Million pack units) 85

Table 49: Primary Outer Type (in Million pack units) 85

Table 50: Exchange Rates: ( USD -Zl), 2011-2021 86

Table 51: GDP Per Capita (Zl) 86

Table 52: Population 86

Table 53: Consumer Price Index 87

Table 54: Age Profile (Millions of Persons) 87

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Poland, Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-Home and Bulk Ice Cream, Dairy-Based, Water-Based, Distribution, On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share

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