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adidas AG (ADS)-Financial and Strategic SWOT Analysis Review

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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USD 125

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
USD 250

Multiple Users within the Company/ Enterprise
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Deliverable Format : Excel, PDF Via Email

Corporate User License
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adidas AG (ADS)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-Analyst's summarization of the company's business strategy.

SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


adidas AG (adidas) is a sports lifestyle products manufacturer. The company through its subsidiaries designs, develops and markets athletic and sports lifestyle products. Its product portfolio comprises of footwear, apparels and hardware which includes bags and balls. These are marketed under the brands of Adidas, Reebok and Taylor-Made Adidas Golf. The company is involved in wholesale, retail, and e-commerce business activities related for distributing and selling of its Adidas and Reebok products to both retail and end customers. Adidas sells its products through sporting goods chains, buying groups, department stores, lifestyle retail chains, e-tailers and franchisees. It also sells directly to its consumers using various e-commerce portals. The company's operations are spread across Americas, Asia-pacific, Africa and Europe. Adidas is headquartered in Herzogenaurach, Germany.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company


Table Of Content


Table of Contents

Table of Contents 3

List of Tables 4

List of Figures 4

Section 1-About the Company 5

adidas AG-Key Facts 5

adidas AG-Key Employees 6

adidas AG-Key Employee Biographies 7

adidas AG-Major Products and Services 8

adidas AG-History 9

adidas AG-Company Statement 13

adidas AG-Locations And Subsidiaries 15

Head Office 15

Other Locations & Subsidiaries 15

Section 2-Company Analysis 18

adidas AG-Business Description 18

adidas AG-Corporate Strategy 19

adidas AG-SWOT Analysis 20

SWOT Analysis-Overview 20

adidas AG-Strengths 20

adidas AG-Weaknesses 21

adidas AG-Opportunities 22

adidas AG-Threats 23

adidas AG-Key Competitors 24

Section 3-Company Financial Ratios 25

Financial Ratios-Capital Market Ratios 25

Financial Ratios-Annual Ratios 26

Performance Chart 29

Financial Performance 29

Financial Ratios-Interim Ratios 30

Financial Ratios-Ratio Charts 31

Section 4-Appendix 32

Methodology 32

Ratio Definitions 32

About GlobalData 36

Contact Us 36

Disclaimer 36

List Of Figure

List of Figures

adidas AG, Performance Chart (2012-2016) 29

adidas AG, Ratio Charts 31

List Of Table

List of Tables

adidas AG, Key Facts 5

adidas AG, Key Employees 6

adidas AG, Key Employee Biographies 7

adidas AG, Major Products and Services 8

adidas AG, History 9

adidas AG, Other Locations 15

adidas AG, Subsidiaries 15

adidas AG, Key Competitors 24

adidas AG, Ratios based on current share price 25

adidas AG, Annual Ratios 26

adidas AG, Annual Ratios (Cont...1) 27

adidas AG, Annual Ratios (Cont...2) 28

adidas AG, Interim Ratios 30

Currency Codes 32

Capital Market Ratios 32

Equity Ratios 33

Profitability Ratios 33

Cost Ratios 34

Liquidity Ratios 34

Leverage Ratios 35

Efficiency Ratios 35

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


adidas AG, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts


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