Biscuit Market in India 2013

Biscuit Market in India 2013

  • Products Id :- NS235
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  • Pages: 118
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Executive Summary

Netscribes' latest market research report titled Biscuit Market in India 2013 talks about the various crucial aspects of the market space in India and highlights the major growth strategies and opportunities relevant for the major biscuit manufacturers in India. Vital statistics pertaining to the market landscape such as product penetration, per capita consumption, market segmentations, consumer preferences and market share of players to name a few, when studied thoroughly reflect the fact that rise in income levels and the consequent hike in consumerism are mainly boosting the market's growth in India. It has also been observed that even though the import value levels are growing at a very modest rate, export valuation on the other hand has been skyrocketing over the past couple of years, which again depicts a healthy state of the market.

The market in India is governed by relevant authorities in order to ensure safe consumption and proper hygiene standards are maintained. Additionally, an array of policies, taxation norms and export & import regulations has been chalked out in an attempt to maintain a health market scenario in India. Eminent trends have also been observed in the market which mainly arises due to key factors such as the rising income levels, changing consumerism patterns and health consciousness. The competitive landscape in the market is healthy and there is an array of major biscuit manufacturers which have managed to dominate a significant share in the market. Establishing a proper brand name and maintaining an attractive product line-up remains the top most priority of these players.

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Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov 2012-Apr 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011-Feb 2012), Exchange Rate: Monthly (Dec 2012-May 2013)

Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual, FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)


Slide 5: Market Segmentation & Scope of the Report

Slide 6: Value Chain

Market Overview

Slide 7-12: Indian Biscuit Market Overview, Per Capita Consumption, Market Size and Growth Figures (value-wise; 2012-2017e), Annual Production in Organized Sector (2008-09 to 2011-12), Market Segmentation (2012), Value Contribution of Biscuits (2010, 2011 & 2012), Region-wise Biscuit Consumption (2012), Rural & Urban Market Penetration, Change in Market Share of Players (2009-10 & 2010-11) and Market Penetration Strategy

Consumer Insights

Slide 13-23: Consumer Insights & Preferences


Slide 24: Export Overview, Exports (value-wise; 2010-11 to 2012-13), Country-wise Exports (2011-12 & 2012-13)

Slide 25: Import Overview, Imports (value-wise; 2010-11 to 2012-13), Country-wise Imports (2011-12 & 2012-13)

Drivers & Challenges

Slide 26: Drivers and Challenges-Summary

Slide 27-30: Drivers

Slide 31-33: Challenges

Government Rules & Policies

Slide 34: Government Rules & Policies-Summary

Slide 35-38: Trends


Slide 39: Key Trends-Summary

Slide 40-43: Major Trends in the Market

Competitive Landscape

Slide 44: Porter's Five Forces Analysis

Slide 45-46: Major Biscuit Brands in India

Slide 47-51: Competitive Benchmarking

Slide 52-112: Major Companies

Strategic Recommendation

Slide 113-116: Key Recommendations


Slide 117: Appendix

Slide 118: Sources of Information

Macro Economic Indicators

1. GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13)

2. Inflation Rate: Monthly (Nov-Dec 2012-Mar-Apr 2013)

3. Gross Fiscal Deficit: Monthly (Sep 2011-Feb 2012)

4. Exchange Rate: Monthly (Dec 2012-May 2013)

5. Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13)

6. Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13)

7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview

1. Per Capita Biscuit Consumption (2012)

2. Market Size & Growth (2012-2017e)

3. Annual Production in Organized Sector (2008-09 to 2011-12)

4. Market Segmentation (2012)

5. Value Contribution of Biscuits (2010, 2011 & 2012)

6. Region-wise Biscuit Consumption (2012)

7. Market Share of Major Players (2009-10 & 2010-11)

Consumer Insights

1. Profile of Respondents-Gender

2. Profile of Respondents-Age-wise

3. Purchasing Pattern of Biscuits

4. Shape Preference of Biscuits

5. Frequency of Biscuit Consumption

6. Pattern of Biscuit Consumption

7. Preference Pattern of Types of Biscuits

8. Preference Pattern

9. Packaging Preference

10. Brand Preference

11. Factors Influencing Purchase

12. Quality Purchase Preference

13. Purchase Location Preference

14. Sources of Information

15. Demand of Biscuits-Family Member-wise Split

16. Family Shopping Split

17. Biscuit Purchase Budget

18. Monthly Expenditure of Biscuits


1. Exports (Value-wise; 2010-11 to 2012-13)

2. Country-wise Exports (Value-wise; 2011-12 & 2012-13)

3. Imports (Value-wise; 2010-11 to 2012-13)

4. Country-wise Imports (Value-wise; 2011-12 & 2012-13)

Drivers & Challenges

1. Aggregate Consumption (2005, 2015e & 2025e)

2. Aggregate disposable Income (2005, 2015e & 2025e)

3. Growth in Television Industry (2010-2015e)

4. Development of Print Media (2009-2014e)

5. Number of Retail Outlets (2000 & 2010)

6. Number of Hypermarkets in India (2008-2011)

7. Organized Retail Market Space (2010 & 2020e)

8. Growth of Malls in India (2010-11 & 2011-12)

9. Monthly Crude Oil Prices (Apr 2012-Mar 2013)


1. Shift Towards Premiumization

2. Health & Wellness Food Market (2011 & 2015e)

Competitive Landscape

1. Competitive Benchmarking-Key Ratios of 5 Major Companies-Operational & Financial Basis (2012-2013)

2. Company profiles (All Companies)

a. Financial Snapshot

b. Key Business segments

c. Key Geographic segments

Competitive Landscape

1. Public Trading Comparables (FY 2012)

2. Company Profiles (All Companies)

a. Company Information (All Companies)

b. Products and Services (All Companies)

c. Key People (All Companies)

a. Key Financial Performance Indicators (All Companies)

b. Key Ratios (All Companies)

d. Business Highlights (All Companies)


1. Key Ratios Description

2. Sources of Information

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Public Companies

1. Britannia Industries Ltd.

2. GlaxoSmithKline Consumer Healthcare Ltd.

3. ITC Ltd.

4. Anmol Biscuits Ltd.

5. Australian Foods India Pvt. Ltd.

6. Cadbury India Ltd.

7. Dukes Products India Ltd.

8. Elite Foods Pvt. Ltd.

9. Parle Products Pvt. Ltd.

10. Priya Food Products Ltd.

11. Sona Biscuits Pvt. Ltd.

12. SAJ Food Products Pvt. Ltd.

13. Surya Food and Agro Ltd.

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