Consumer and Market Insights: Fish and Seafood in Colombia

Consumer and Market Insights: Fish and Seafood in Colombia


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Executive Summary

Summary

Colombia's Fish & Seafood market is forecast to register growth in value as well as volume terms during 2015-2020. The Fresh Fish & Seafood category has the largest volume share in 2015 while the Frozen Fish & Seafood category is projected to witness fastest growth during 2015-2020. Expanding upper and middle income consumers will prefer high value added imported and premium brands.

Key Findings

Of the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Fish & Seafood distribution in Colombia.

The use of Paper & Board is forecast to register the fastest growth among packaging material during 2015-2020

Antillana Sa, Seatech International Inc and Vitamar Sa are the leading market players in the country

Limited domestic production and economic recovery will drive the demand for imported Fish & Seafood products in the Colombian market

Synopsis

Canadean's Consumer and Market Insights report on the Fish & Seafood market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Ken Research
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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Colombian Fish & Seafood market

Historic and forecast consumption in the Colombian Fish & Seafood market

Degree of trade up/down in the Colombian Fish & Seafood market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Colombian Food market

Leading distribution channels (value terms) in the Colombian Fish & Seafood market

Leading distribution channels (value terms) by category

Packaging

Fish & Seafood market by type of packaging material/container (in volume terms)

Fish & Seafood market by type of packaging closure/outer (in volume terms)

Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand Share

Market share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Sub-trends

For key trends in Colombia's Fish & Seafood market

How the trend is influencing consumption in Colombia's Fish & Seafood market

How to target the trend in Colombia's Fish & Seafood market

How the trend will evolve in Colombia's Fish & Seafood market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Product examples

Examples of products launched in the Colombian Fish & Seafood market

Appendix

Country context

Category value and volume data

Consumer Demographics

Sector Overview

Packaging data

Category definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior-Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Food, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 10: Brand share by categories, 2015

Table 1: Market value analysis in COP and USD , 2010-2020

Table 2: Market volume growth analysis, 2015-2020

Table 3: Exchange rate fluctuations: USD to COP

Table 4: Average prices (COP and USD ) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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Gralco Sa

Seatech International Inc

Vitamar Sa

Antillana Sa

Group Exito

Olimpica

Carulla

and Cencosud

Colombia, Fish & Seafood, Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood, Frozen Whole Cuts Of Fish & Seafood, Frozen Processed Fish, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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