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Consumer and Market Insights: Fish and Seafood in South Korea

Consumer and Market Insights: Fish and Seafood in South Korea


  • Products Id :- CS3010MF
  • |
  • Pages: 69
  • |
  • April 2016
  • |
  • |
  Request for Sample Report

Executive Summary

Summary

Fish & Seafood is a staple food in South Korean diet and the market in will continue to grow at a healthy rate during 2015-2020. Fresh Fish & Seafood (Counter) is the leading value category in the Fish & Seafood market in 2015 and is forecast to register fastest growth during 2015-2020 as South Korean consumers consider fresh and wild-caught Fish & Seafood to be of better quality and taste wise superior. However, with rising concern over safety of locally caught Fish & Seafood products in South Korea after Fukushima nuclear disaster in neighboring Japan, demand for imported products from far-off Russia and Norway will be preferred

Key Findings

Fish & Seafood market in South Korea will register higher growth in value terms during 2015-2020 compared to 2010-2015

The Fresh Fish & Seafood (Counter) category has the largest volume share in the overall Fish & Seafood market

The Fresh Fish & Seafood (Counter) category will register fastest growth during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel in South Korean Food market

Rigid Metal is the most commonly used packaging material in the Fish & Seafood market

Synopsis

Canadean's Consumer and Market Insights report on the Fish & Seafood market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for South Korean Fish & Seafood market

Historic and forecast consumption in South Korean Fish & Seafood market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in South Korea Food market

Leading distribution channels (value terms) in South Korean Fish & Seafood market

Leading distribution channels (value terms) by category

Packaging

Fish & Seafood market by type of packaging material/container (in volume terms)

Fish & Seafood market by type of packaging closure/outer (in volume terms)

Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by categories in South Korean Fish & Seafood market

Private label growth (in value terms) compared to national brands

Brand share of leading brands (in value terms) by category

Consumer trend analysis

Canadean's consumer trend framework and explanation of the Mega-trends

For key trends in South Korean Fish & Seafood market

How the trend is influencing consumption in South Korean Fish & Seafood market

How to target the trend in South Korean Fish & Seafood market

How the trend will evolve in South Korean Fish & Seafood market

Key target demographic and the rate and which the trend will evolve

Key drivers in the market that will increasingly influence consumption

Product examples

Product examples in South Korean Fish & Seafood market

Appendix

Country context

Category value and volume data

Sector Overview

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Food, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Private Label penetration by categories, 2015

Figure 10: Private label penetration by categories, 2015

Figure 11: Private label and brand share growth, 2012-2015

Figure 12: Brand share analysis by categories, 2015

Table 1: Market value analysis in KRW and USD , 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to KRW

Table 4: Average prices (KRW and USD ) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

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Dongwon GroupOttogi Co Ltd.

Private Label

Pulmuone Holdings Co Ltd

South Korea, Fish & Seafood, Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood-Processed, Chilled Raw Packaged Fish & Seafood-Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood, Frozen Whole Cuts Of Fish & Seafood, Frozen Processed Fish, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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