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Consumer and Market Insights: Bakery and Cereals Market in Austria

Consumer and Market Insights: Bakery and Cereals Market in Austria


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Austrias Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Austrias Bakery and Cereals market will register moderate growth during 2014-2019. Rising GDP per capita and low inflation rate will create demand for Consumer Packaged Goods in the Austrian market.

Bread & Rolls and Cakes, Pastries & Sweet Pies are the leading categories by value in the Austrian Bakery and Cereals market.

Cereal Bars will register the highest growth in the Austrian Bakery & Cereals market during 2014-2019.

Morning Goods, Cereal Bars and Dough Products categories will gain market share during 2014-2019.

Flexible Packaging is the most used packaging material in the Bakery and Cereals market while Plastic Ties are the most used closures.

Synopsis

Austrias Bakery and Cereals market will register moderate growth during 2014-2019. The Bread & Rolls category recorded the largest value consumption with majority of the market share, in 2014. It also accounted for the highest volume consumption. Cereal Bars will be the fastest growing category in the Bakery and Cereals market during 2009-2019.

Reasons to Buy

This overview of the Bakery and Cereals Market in Austria allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Austria Bakery and Cereals market

Historical and projected consumption in the Austria Bakery and Cereals market

Degree of trade up/down-trade in the Austria Bakery and Cereals market

Market volume of Austria Bakery and Cereals by category

Historical and project market value of Austria Bakery and Cereals by category

Winners and losers in the Austria Bakery and Cereals market

Average category level pricing in the Austria Bakery and Cereals market

Segment share of the category and change in market share in the Austria Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Austria food market

Leading distribution channels in the Austria Bakery and Cereals market

Leading distribution channels by category in the Austria Bakery and Cereals market

Packaging

Austria Bakery and Cereals market by type of packaging

Austria Bakery and Cereals market by type of packaging closure/outer

Austria Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Austria Bakery and Cereals market

Private label performance compare to national brands in the Austria Bakery and Cereals market

Leading brands in the Austria Bakery and Cereals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Dr. August Oetker KG

Ed. Haas Austria GmbH

Artisanal Producers

Rudolf olz Meisterbacker GmbH & Co KG

Harry Brot GmbH

Barilla S.p.A.

The Kellogg Company

Cereal Partners Worldwide S.A.

Poll Beteiligungs GmbH & Co. KG

Bioquelle Gmbh

Schneekoppe Gmbh & Co. KG

Hipp Gmbh & Co Vertrieb KG

Bright Food (Group) Co., Ltd

JOMO confectionery Ges.mbH

Mondel?z International, Inc.

Bahlsen GmbH & Co. KG

Conditorei Coppenrath & Wiese GmbH & Co. KG

Schwartauer Werke Gmbh & Co. KGaA

Josef Manner & Comp AG

Griesson-de BeUKelaer GmbH & Co. KG.

Daily Cer, Germany

Bella Bulgaria S.A.

Intersnack Group GmbH & Co. KG

The Lorenz Bahlsen Snack-World GmbH & Co KG

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight


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