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Consumer and Market Insights: Bakery and Cereals Market in Portugal

Consumer and Market Insights: Bakery and Cereals Market in Portugal


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Portugals Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

Portugals Bakery and Cereals market will register moderate growth during 2014-2019. Increasing domestic demand supported large proportion of working population and positive economic growth will influence growth in the Bakery and Cereals market.

In 2014, the Bread & Rolls category recorded highest consumption in volume and value terms.

The Baking Mixes category is forecast to be the fastest growing category in value terms during 2014-2019.

Maizena, Donettos, Carrs, Chocapic are the some leading brands in the Bakery and Cereals market in Portugal.

Flexible Packaging Bag/Sachet will be the most used container type during 2014-2019.

Synopsis

Portugals Bakery and Cereals market is forecast to register moderate value and volume growth during 2014-2019. Bread & Rolls category accounts for approximately 42% of value share and high growth categories in Bakery and Cereal market include Baking Mixes category followed by Breakfast Cereals and Savory Biscuits.

Reasons to Buy

This overview of the Bakery and Cereals Market in Portugal allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Portugal Bakery and Cereals market

Historical and projected consumption in the Portugal Bakery and Cereals market

Degree of trade up/down-trade in the Portugal Bakery and Cereals market

Market volume of Portugal Bakery and Cereals by category

Historical and project market value of Portugal Bakery and Cereals by category

Winners and losers in the Portugal Bakery and Cereals market

Average category level pricing in the Portugal Bakery and Cereals market

Segment share of the category and change in market share in the Portugal Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Portugal food market

Leading distribution channels in the Portugal Bakery and Cereals market

Leading distribution channels by category in the Portugal Bakery and Cereals market

Packaging

Portugal Bakery and Cereals market by type of packaging

Portugal Bakery and Cereals market by type of packaging closure/outer

Portugal Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Portugal Bakery and Cereals market

Private label performance compare to national brands in the Portugal Bakery and Cereals market

Leading brands in the Portugal Bakery and Cereals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Continente Modelo

Aldi

Auchan

E.Lerclerc

Condi

Maizena

Nacional

Royal

Vahine

Panrico

Bimbo

Mestemacher

Dulcesol

Artisanal Producers

Kelloggs-Others

Jordans

Weetabix

Alpen

Cheerios

Chocapic

Estrellitas

Fitness

Golden Grahams

Clusters

Cookie Crisp

Weetos

Lion

Nesquik

Nestum

Quaker

Cruesli

Mornflake

Bollycao

Dan Cake

Chipicao

Manhazitos

Hero

Special K

Nestle-Others

Artiach

Bahlsen

Bauducco

Chipmix

Chips Ahoy!

Chiquilin

Cuetara

Filipinos

Gullon

Leibniz

Loacker

LU-Others

Maryland

Grisbi

Milka

McVities Digestive

McVities Hobnobs

Dan Cake-Others

Cadbury

Oreo

Belvita

Tosta Rica

Arcor

Vieira

Waffeletten

Walkers

Kuchenmeister

7 Days

Donettes

Halago

Phoskitos

Anitin

Carrs

Pan Colussi

Tostagrill

Du Bois De La Roche

Gran Pavesi

TUC

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight


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