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Consumer and Market Insights: Bakery and Cereals Market in Venezuela

Consumer and Market Insights: Bakery and Cereals Market in Venezuela


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Venezuelas Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories and their packaging.

Key Findings

High inflation and fluctuation in the currency exchange rate are affecting the Venezuelan economy.

The Cereal Bars category is forecast to register fastest value growth during 2014-2019.

Convenience Stores is the leading distribution channel in Venezuelas Food market.

Flexible Packaging is the most commonly used packaging material while Bag/Sachet is the commonly used container type in Bakery and Cereals market.

Venezuelas Bakery and Cereals market has very low private label penetration.

Synopsis

Venezuelan Bakery & Cereals market offers moderate growth opportunities with consumers shifting their preference towards value-for-money products due to high food price inflation. Bread & Rolls and Cookies (Sweet Biscuits) are the leading categories in terms of value in 2014 while the Cereal Bars category is forecast to register the fastest value growth during 2014-2019. Multinational companies such as Kelloggs, Mondelez International, and Holsum are the leading players in the Breakfast Cereals, Cookies (Sweet Biscuits) and Bread & Rolls categories.

Reasons to Buy

This overview of the Bakery and Cereals Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Venezuela Bakery and Cereals market

Historical and projected consumption in the Venezuela Bakery and Cereals market

Degree of trade up/down-trade in the Venezuela Bakery and Cereals market

Market volume of Venezuela Bakery and Cereals by category

Historical and project market value of Venezuela Bakery and Cereals by category

Winners and losers in the Venezuela Bakery and Cereals market

Average category level pricing in the Venezuela Bakery and Cereals market

Segment share of the category and change in market share in the Venezuela Bakery and Cereals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Venezuela food market

Leading distribution channels in the Venezuela Bakery and Cereals market

Leading distribution channels by category in the Venezuela Bakery and Cereals market

Packaging

Venezuela Bakery and Cereals market by type of packaging

Venezuela Bakery and Cereals market by type of packaging closure/outer

Venezuela Bakery and Cereals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Venezuela Bakery and Cereals market

Private label performance compare to national brands in the Venezuela Bakery and Cereals market

Leading brands in the Venezuela Bakery and Cereals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Central Madeirense

Bicentenario

Makro

Unicasa

Excelsior Gama

Bread & Rolls; Cookies (Sweet Biscuits); Morning Goods; Breakfast Cereals; Savory Biscuits; Baking ingredients; Baking Mixes; Dough Products; Cereal Bars; Energy Bars; Cakes, Pastries & Sweet Pies; Market Research Report; Business Intelligence; Consumer Insight


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