Consumer and Market Insights: Confectionery Market in Spain

Consumer and Market Insights: Confectionery Market in Spain


  • Products Id :- CS3211MF
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  • Pages: 152
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Executive Summary

Consumer and Market Insights: Confectionery Market in Spain provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The Confectionery market in Spain is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015-Gums and Jellies is the leading value segment within the Sugar Confectionery category-Kit Kat is the leading brand in the Chocolate category whilst Ferrero Rocher leads the Boxed Chocolate segment-The Sugar Confectionery category accounts for the highest private label penetration in the Spanish Confectionery market

Synopsis

Consumer and Market Insights: Confectionery Market in Spain identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to:-Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2010-2020 for Spain, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and Spain-specific product innovation targeting key consumer needs

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Spanish Confectionery market

Impact of exchange rate fluctuations on the Spanish Confectionery market

Degree of trade up/down in the Spanish Confectionery market (Off-trade and On-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of Average Price per Kg by category

Top variants and pack size distribution analysis

Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in the Spanish Food market

Leading distribution channels (value terms) in the Spanish Confectionery market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Spanish Confectionery market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Confectionery market by type of packaging material/container (in volume terms)

Confectionery market by type of packaging closure/outer (in volume terms)

Confectionery market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Spanish Confectionery market

Private Label consumption occasions by age and gender in the Spanish Confectionery market

Under/Over-consumption levels in the Spanish Confectionery market by gender and age

Consumption frequency by type of consumer in the Spanish Confectionery market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Spanish Confectionery market

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in Spanish Confectionery market:

How the trend is influencing consumption in the Spanish Confectionery market

How to target the trend in the Spanish Confectionery market

How the trend will evolve in the Spanish Confectionery market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Confectionery market in the future

Examples of New Product Development

New products launched in the Spanish Confectionery market

New products launched in global Confectionery market Actions and Recommendations

How to successfully target key trends in the Spanish Confectionery market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Market Data Methodology.

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4: Consumers purchase behavior (Off-trade)-Trading up/down, 2015

Figure 5: Consumers purchase behavior (On-trade)-Trading up/down, 2015

Figure 6: Market volume share analysis by category, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10: Change in market share by category, 2015-2020

Figure 11: Category volume consumption by age, gender, education and urbanisation,2015

Figure 12: Leading distribution channels, overall Food, 2011-2014

Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 14: Leading distribution channels by category, 2015

Figure 15: Brand share analysis by category (by value and volume), 2015

Figure 16: Private label penetration by categories, 2015

Figure 17: Private label and brand share growth, 2012-2015

Figure 18: Value of key Health & Wellness claims, by category, 2010-2020

Figure 19: Leading Health & Wellness companies by category, 2015

Figure 20: Packaging analysis-key packaging material, container, closure and outer, 2015

Figure 21: Growth in key packaging material, container, closure, and outer type 2015-2020

Figure 22: Consumption occasions by gender and age, 2015

Figure 23: Private label occasions by gender and age, 2015

Figure 24: Heavy, medium, or light consumption by gender, 2015

Figure 25: Heavy, medium, or light consumption by age, 2015

Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 27: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 28: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average price per kg comparison by categories

Table 10: Retailer price dynamics (includes % difference from average price)

Table 11: Leading retailers

Table 12: Leading brands by segments, 2015

Table 13: Leading brands by category, 2015

Table 14: Key Health & Wellness product attributes driving sales, 2015

Table 15: Key Health & Wellness consumer benefits driving sales, 2015

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Nestle S.A., Mondelez International Inc, Ferrero S.p.A., Lindt & Sprungli Ag, Chocolate Valor, S.A., Lacasa S.A., Mars Inc., August Storck Kg, La Confiteria Delaviuda, Industrias Rodriguez SA, Arluy, S.L., Perfetti Van Melle SpA, Sanchez Cano S.A., Mederer Gmbh, Angelini Farmaceutica S.A., Fiesta SA, Cloetta Ab, Vidal Golosinas

Premiumization, indulgence, dessert, treat, word-of-mouth marketing, reputation, good old time, comforting, classic, relaxing, escape, anchoring, novel, experiential, fun, excitement, cross-category, socializing, sharing, experimental, aging populations, natural, Older Consumers, parents, health, functional, experience economy, unique, revitalize, sensory innovation, branding, light-hearted, brand experience, creative packaging, disruptive packaging

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