The Consumer and Market Insights: Meat Market in Argentina report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.
High inflation and a depreciation of local currency is likely to impact the sales of consumer goods in Argentine. It has a fragmented meat market with many players.
It is forecast to grow at a higher CAGR of 10% during 2014-2019 and the volume consumption of Meat grew at a CAGR of 5.6% during 2009-2014 and is forecast to register growth at a CAGR of 7.2% during 2014-2019.
The Fresh Meat (Counter) category accounted for the largest value consumption with 55.4% of the market share in 2014. However, the Frozen Meat category is forecast to register fastest CAGR of 16.7% in local currency terms, during 2014-2019
Hypermarkets & Supermarkets was the leading distribution channel in the Argentine Meat market and it accounted for 51.2% of Meat distribution in 2014
Tray was the most commonly used container type accounting for 45.8% of the market share in 2014.
The report on the Meat sector in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged-Processed, Chilled Raw Packaged meat- Whole Cuts , Cooked Meats-Processed, Cooked Meats-Counter, Fresh Meat(Counter) and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others
Consumer level trends: Top four consumer trends which influence Meat consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Meat consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Argentina Meat market
Historical and projected consumption in the Argentina Meat market
Degree of trade up/down-trade in the Argentina Meat market
Market volume of Argentina Meat by category
Historical and project market value of Argentina Meat by category
Winners and losers in the Argentina Meat market
Average category level pricing in the Argentina Meat market
Segment share of the category and change in market share in the Argentina Meat market
Retail Landscape and Key Distribution Channels
Leading retailers in the Argentina food market
Leading distribution channels in the Argentina Meat market
Leading distribution channels by category in the Argentina Meat market
Argentina Meat market by type of packaging
Argentina Meat market by type of packaging closure/outer
Argentina Meat market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Argentina Meat market
Private label performance compare to national brands in the Argentina Meat market
Leading brands in the Argentina Meat market by category
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Corporate User License:
Argentina, Meat, Ambient Meat, Chilled Raw Packaged-Processed, Chilled Raw Packaged meat- Whole Cuts , Cooked Meats-Processed, Cooked Meats-Counter, Fresh Meat(Counter) and Frozen Meat, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
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