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Consumer and Market Insights: Meat Market in Australia

Consumer and Market Insights: Meat Market in Australia


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Executive Summary

The Consumer and Market Insights: Meat Market in Australia report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

Of the seven Meat categories analyzed, Fresh Meat (Counter) will remain the largest category, while Ambient Meat will be the fastest growing category registering a CAGR of 5.1% during 2009-2019

The Australian Meat market is highly competitive and was led by international players H.J.Heinz Compnay, Associated British Foods plc in 2014

Hypermarkets & Supermarkets is the leading distribution channel in the Australian Meat market and it accounted for 71.8% of Meat distribution share in 2014

The use of Can-Food containers for packaging Meat products is forecast to grow at a high CAGR of 4.2% during 2014-2019, led by increasing demand for the Ambient Meat category

Australian consumers seek private label Meat products as they offer value for money which is resulting to private labels gain market share over brands

Synopsis

The report on the Meat sector in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Australia Meat market

Historical and projected consumption in the Australia Meat market

Degree of trade up/down-trade in the Australia Meat market

Market volume of Australia Meat by category

Historical and project market value of Australia Meat by category

Winners and losers in the Australia Meat market

Average category level pricing in the Australia Meat market

Segment share of the category and change in market share in the Australia Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Australia food market

Leading distribution channels in the Australia Meat market

Leading distribution channels by category in the Australia Meat market

Packaging

Australia Meat market by type of packaging

Australia Meat market by type of packaging closure/outer

Australia Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Australia Meat market

Private label performance compare to national brands in the Australia Meat market

Leading brands in the Australia Meat market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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H.J.Heinz Company

Hormel Foods Corporation

Associated British Foods plc

Dorsogna Ltd

Hans ContinentalSmallgoods

Cleavers Organic

Steggles

Woolworths

Coles

IGA and Aldi.

Australia, Meat, Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Bacon, Burgers & Grills, Coated Portions, Meatballs, Sausages, Beef, Chicken, Lamb, Pork, Turkey, Frozen Whole Cuts of Meat, Frozen Processed Meat, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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