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Consumer and Market Insights: Meat Market in China

Consumer and Market Insights: Meat Market in China

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Executive Summary

The Consumer and Market Insights: Meat Market in China report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings

Demand for store-own brands is growing at a faster pace than branded products in China, illustrating the need for products that offer value for money

Changes in the economical structure has resulted in a restructuring of day-to-day consumer life and their consequent behaviour, impacting on Meat consumption levels

The Chinese diet is becoming more in line with traditional Western diets; the rising popularity and consumption of burgers and hotdogs are a good example of this


This reportidentifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

Figures that showcase the number of times consumers of different age groups and gender consume Meat, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

The degree of influence that Canadeans20 key consumer trends have on Meat consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

International and China-specific product innovation examples targeting key consumer needs-compare your products against top performers.

Reasons to Buy

Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Meat market

Quantify the influence of 20 consumption motivations in the Meat sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches


Classifications and definitions


Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the China Meat market

Historical and projected sales in the China Meat market

Degree of trade up/down-trade in the China Meat market

Comparison of China Meat market compared to other key countries

Market volume of China Meat by category

Historical and project market value of China Meat by category

Winners and losers in the China Meat market

Segment share of the category and change in market share in the China Meat market

Penetration of private label, by categories, in the China Meat market

Private label performance compare to national brands in the China Meat market

Leading companies in the China Meat market by category

Leading brands in the China Meat market by category

Retailer and packaging

Leading retailers in the China food market

Leading distribution channels in the China Meat market

Leading distribution channels by category in the China Meat market

China Meat market by type of packaging

China Meat market by type of packaging closure/outer

China Meat market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the China Meat market

Private Label consumption occasions by age and gender in the China Meat market

Under/Over-consumption levels in the China Meat market by gender and age

Consumption frequency by type of consumer in the China Meat market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the China Meat market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the China Meat market

Market volume of the China Meat market by category and trend

For leading trends in the China Meat market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the China Meat market

How to target the trend in the China Meat market

How the trend will evolve in the China Meat market

Innovation examples

New product examples launched in the China Meat market

New product examples launched in the global Meat market

Actions and Recommendations

How to successfully target key trends in the China Meat market


Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Shangui Group

Beijing Ershang Dahongmen Meat Foods Co. Ltd

Beijing Jinluyi Food Co. Ltd

Shantou Longfend Foodstuff Co. Ltd

Inner Mongolia praire xingfa Co. Ltd

Yurun Food Group Ltd


Hormel Foods Corporation

China Resources

RT Mart

Lianhua Supermarkets

Wal-Mart China


Xiao Nan Guo Restaurants Holdings

South Beauty

Quanjude Restaurant




UBC Coffee



Intercontinental Hotel Group

Accor Hotels & Resorts

Marriot Hotel Group

Asia Pacific Catering

ISS China


Changing Lifestages, Changing Age Structures, Quality Seeking, Age-specific Needs, Better Value For Money, Value, Convenience, Busy Lives, Positioning, Meat, Types, Categories, Formulation, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Affordable, Promotions, Premium, Budget, Occasions, Positioning, Target Groups, Key Segments, Key Channels, Pricing Strategies

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