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The Consumer and Market Insights: Meat Market in China report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.
Demand for store-own brands is growing at a faster pace than branded products in China, illustrating the need for products that offer value for money
Changes in the economical structure has resulted in a restructuring of day-to-day consumer life and their consequent behaviour, impacting on Meat consumption levels
The Chinese diet is becoming more in line with traditional Western diets; the rising popularity and consumption of burgers and hotdogs are a good example of this
This reportidentifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
Get access to:
Figures that showcase the number of times consumers of different age groups and gender consume Meat, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.
The degree of influence that Canadeans20 key consumer trends have on Meat consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.
Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.
International and China-specific product innovation examples targeting key consumer needs-compare your products against top performers.
Reasons to Buy
Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Meat market
Quantify the influence of 20 consumption motivations in the Meat sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
Classifications and definitions
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the China Meat market
Historical and projected sales in the China Meat market
Degree of trade up/down-trade in the China Meat market
Comparison of China Meat market compared to other key countries
Market volume of China Meat by category
Historical and project market value of China Meat by category
Winners and losers in the China Meat market
Segment share of the category and change in market share in the China Meat market
Penetration of private label, by categories, in the China Meat market
Private label performance compare to national brands in the China Meat market
Leading companies in the China Meat market by category
Leading brands in the China Meat market by category
Retailer and packaging
Leading retailers in the China food market
Leading distribution channels in the China Meat market
Leading distribution channels by category in the China Meat market
China Meat market by type of packaging
China Meat market by type of packaging closure/outer
China Meat market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the China Meat market
Private Label consumption occasions by age and gender in the China Meat market
Under/Over-consumption levels in the China Meat market by gender and age
Consumption frequency by type of consumer in the China Meat market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the China Meat market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the China Meat market
Market volume of the China Meat market by category and trend
For leading trends in the China Meat market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the China Meat market
How to target the trend in the China Meat market
How the trend will evolve in the China Meat market
New product examples launched in the China Meat market
New product examples launched in the global Meat market
Actions and Recommendations
How to successfully target key trends in the China Meat market
Explanation of trends
Single User License:
Corporate User License:
Beijing Ershang Dahongmen Meat Foods Co. Ltd
Beijing Jinluyi Food Co. Ltd
Shantou Longfend Foodstuff Co. Ltd
Inner Mongolia praire xingfa Co. Ltd
Yurun Food Group Ltd
Hormel Foods Corporation
Xiao Nan Guo Restaurants Holdings
Intercontinental Hotel Group
Accor Hotels & Resorts
Marriot Hotel Group
Asia Pacific Catering
Changing Lifestages, Changing Age Structures, Quality Seeking, Age-specific Needs, Better Value For Money, Value, Convenience, Busy Lives, Positioning, Meat, Types, Categories, Formulation, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Affordable, Promotions, Premium, Budget, Occasions, Positioning, Target Groups, Key Segments, Key Channels, Pricing Strategies