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Consumer and Market Insights: Meat Market in Italy

Consumer and Market Insights: Meat Market in Italy


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Executive Summary

The Italian Meat market is forecast to register higher growth during 2014-2019 compared to 2009-2014. Chilled Raw Packaged Meat-Whole Cuts is the leading value category while Chilled Raw packaged Meat-Processed category is forecast to register fastest growth during 2014-2019.

Key Findings

Improving economic scenario and low inflation rate in Italy will drive the growth of Meat market in the country

Among all the Meat categories analyzed, Chilled Raw packaged Meat-Whole Cuts will remain as the leading value category while the Chilled Raw Packaged Meat-Processed category will register fastest growth during 2014-2019

The Italian Meat market is a highly competitive market led by domestic companies such as Bolton Group, Alcass S.P.A. and Rovagnati S.P.A

Penetration of private label products in the Italian Meat market is high

The use of Box outer is forecast to register higher growth than other outer types used in the Italian Meat market during 2014-2019

Hypermarkets & Supermarkets was the leading distribution channel for Meat products in Italy

Synopsis

Canadeans Consumer and Market Insights report on the Meat market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Fresh Meat(Counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Frozen Meat, Ambient Meat, Cooked Meats-Counter, Cooked Meats-Packaged with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Italy Meat market

Historical and projected consumption in the Italy Meat market

Degree of trade up/down-trade in the Italy Meat market

Market volume of Italy Meat by category

Historical and project market value of Italy Meat by category

Winners and losers in the Italy Meat market

Average category level pricing in the Italy Meat market

Segment share of the category and change in market share in the Italy Meat market

Retail Landscape and Key Distribution Channels

Leading retailers in the Italy food market

Leading distribution channels in the Italy Meat market

Leading distribution channels by category in the Italy Meat market

Packaging

Italy Meat market by type of packaging

Italy Meat market by type of packaging closure/outer

Italy Meat market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Italy Meat market

Private label performance compare to national brands in the Italy Meat market

Leading brands in the Italy Meat market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Bolton Group

Generale Conserve S.P.A.

Agricola Italiana Alimentare S.P.A.

Alcass S.P.A.

Fiorucci Foods Inc.

Casa Morntorsi S.R.L.

Pollo Del Campo

Levoni S.P.A.

Felsineo S.P.A.

Ghelli S.P.A.

Rovagnati S.P.A

Martelli Salumi S.P.A.

Gardani S.R.L.

Findus Group

Italy, Meat, Fresh Meat(counter), Chilled Raw Packaged Meat-Whole Cuts, Chilled Raw Packaged Meat-Processed, Frozen Meat, Ambient Meat, Cooked Meats-Counter, Cooked Meats-Packaged, Distribution, Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share


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