Consumer and Market Insights: Meat in Spain

Consumer and Market Insights: Meat in Spain

  • Products Id :- CS3461MF
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  • Pages: 160
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Executive Summary

Consumer and Market Insights: Meat in Spain provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The UK Savory Snacks market is forecast to register high growth in value terms during 2014-2019

The Nuts & Seeds category has highest private label penetration

Hypermarkets & Supermarkets is the leading distribution channel for Savory Snacks

A increasing number of consumers are turning to luxury products to meet their need for Indulgence


Consumer and Market Insights: Meat in Spain identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2009-2019 for Spain, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and Spain-specific product innovation targeting key consumer needs

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Savory Snacks consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Classifications and definitions


Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview and Consumer Demographics and Pricing Analysis

Value and volume analysis for Spain's Meat market

Impact of exchange rate fluctuations on Spain's Meat market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of average price per kg by category

Top variants and pack size distribution analysis

Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in Spain's Food market

Leading distribution channels (value terms) in Spain's Meat market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category

Penetration of private label by category in Spain's Meat market

Private label growth (in value terms) compared to brands


Meat market by type of packaging material/container (in volume terms)

Meat market by type of packaging closure/outer (in volume terms)

Meat market by type of packaging, forecast (in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in Spain's Meat market

Private Label consumption occasions by age and gender in Spain's Meat market

Under/Over-consumption levels in Spain's Meat market by gender and age

Consumption frequency by type of consumer in Spain's Meat market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in Spain's Meat

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in Spain's Meat market:

How the trend is influencing consumption in Spain's Meat market

How to target the trend in Spain's Meat market

How the trend will evolve in Spain's Meat market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Meat market in the future

Examples of New Product Development

New products launched in Spain's Meat market

New products launched in global Meat market

Actions and Recommendations

How to successfully target key trends in Spain's Meat market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Health & Wellness data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education, and urbanization,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Meat market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value), 2015

Figure 13: Private label penetration by category, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Packaging analysis-key packaging material, container, closure, and outer type, 2015

Figure 16: Growth in key packaging material, container, closure, and outer type, 2015-2020

Figure 17: Consumption occasions by gender and age, 2015

Figure 18: Private label occasions by gender and age, 2015

Figure 20: Heavy, medium, or light consumption by gender, 2015

Figure 21: Heavy, medium, or light consumption by age, 2015

Figure 22: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 23: Influence of a trend on consumption-by gender, age, income group, and leisure time

Figure 24: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in EUR and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by category, 2015

Table 11: Over/ under consumption by gender and age, 2015

Table 12: Level of influence of a consumer survey trend on consumption by volume, 2015

Table 13: Level of influence of a consumer survey trend on consumption by category volume, 2015

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Dia, El Corte Ingles, Carrefour, Eroski, Mercadona, Campofrio, Elpozo, Martinez Loriente, Navidul, Argal, Serrano, Creminelli, Agroindustrial Holding, Gut Conow Landprodukte, Nestle France,

Indulgence, fun and enjoyment, changing lifestages, personal space and time, better value for money, value, convenience, busy lives, varieties, positioning, experience seeking, individualism, market value, market volume, consumption, consumer trends, consumer behavior, appearance, quality, working pressures, packaging, bright colors, affordable, promotions, premium, budget

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