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Consumer and Market Insights: Prepared Meals Market in Denmark

Consumer and Market Insights: Prepared Meals Market in Denmark


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Prepared Meals sector in Denmark. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

The Danish Prepared Meals market is forecast to register moderate growth both in value and volume terms during the period 2014-2019

Ready Meals is the largest category both in value and volume terms in 2014 and is also forecast to register fastest growth during 2014-2019.

Hypermarkets & Supermarkets followed by Convenience Stores are the preferred distribution channels for Prepared Meals purchase.

Bag/Sachet made up of Flexible Packaging is the most preferred container type in the Danish Prepared Meals market.

Synopsis

The Danish Prepared Meals market is forecast to register moderate growth both in value and volume terms during 2014-2019. Improving economic condition and large base of adult population in the country will drive growth in the market. Ready Meals, the largest category, is forecast to register fastest category in terms of value and volume reflecting consumers preference for convenient meal options amidst growing busy lives.

Reasons to Buy

This overview of the consumer and market dynamics of the Portugal Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Denmark Prepared Meals market

Historical and projected consumption in the Denmark Prepared Meals market

Degree of trade up/down-trade in the Denmark Prepared Meals market

Market volume of Denmark Prepared Meals by category

Historical and project market value of Denmark Prepared Meals by category

Winners and losers in the Denmark Prepared Meals market

Average category level pricing in the Denmark Prepared Meals market

Segment share of the category and change in market share in the Denmark Prepared Meals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Denmark food market

Leading distribution channels in the Denmark Prepared Meals market

Leading distribution channels by category in the Denmark Prepared Meals market

Packaging

Denmark Prepared Meals market by type of packaging

Denmark Prepared Meals market by type of packaging closure/outer

Denmark Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Denmark Prepared Meals market

Private label performance compare to national brands in the Denmark Prepared Meals market

Leading brands in the Denmark Prepared Meals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Ardo A/S

AB World Foods Ltd

Ablomst

Dr. August Oetker KG

Jensens

A. Espersen A/S

Hanegal A / S

Daloon A / S

Tulip Food Company A/S

orkla Asa

Findus group

Royal Greenland A/S

Unilever PLC

Prepared Meals, Ready Meals, Meal Kits, Pizza, Market Research Report, Business Intelligence, Consumer Insight


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