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Consumer and Market Insights: Prepared Meals Market in Venezuela

Consumer and Market Insights: Prepared Meals Market in Venezuela


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Venezuelan Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.

Ready Meals is the most consumed Prepared Meals category in Venezuela.

Convenience Stores is the leading distribution channel in Venezuelas Food market

Rigid Plastics is the most used packaging material in the Venezuelan Prepared Meals market.

Maruchan is the leading brand in the Ready Meals category.

Synopsis

The Prepared Meals market in Venezuela registered moderate growth during 2009-2014 owing to low per capita consumption and high food prices. Ready Meals is the leading category while Pizza is forecast to be the fastest growing category during 2014-2019. Maruchan and Texas accounted for the highest brand share in the Ready Meals and Pizza categories respectively.

Reasons to Buy

This overview of the consumer and market dynamics of the Venezuelan Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Venezuela Prepared Meals market

Historical and projected consumption in the Venezuela Prepared Meals market

Degree of trade up/down-trade in the Venezuela Prepared Meals market

Market volume of Venezuela Prepared Meals by category

Historical and project market value of Venezuela Prepared Meals by category

Winners and losers in the Venezuela Prepared Meals market

Average category level pricing in the Venezuela Prepared Meals market

Segment share of the category and change in market share in the Venezuela Prepared Meals market

Retail Landscape and Key Distribution Channels

Leading retailers in the Venezuela food market

Leading distribution channels in the Venezuela Prepared Meals market

Leading distribution channels by category in the Venezuela Prepared Meals market

Packaging

Venezuela Prepared Meals market by type of packaging

Venezuela Prepared Meals market by type of packaging closure/outer

Venezuela Prepared Meals market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Venezuela Prepared Meals market

Private label performance compare to national brands in the Venezuela Prepared Meals market

Leading brands in the Venezuela Prepared Meals market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Report can be used by individual purchaser only

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Central Madeirense

Bicentenario

Makro

Unicasa

Excelsior Gama

Prepared Meals, Ready Meals, Meal Kits, Pizza, Market Research Report, Business Intelligence, Consumer Insight


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