This report brings together consumer insight and market data to provide a comprehensive brief of the Venezuelan Prepared Meals sector. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.
High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.
Ready Meals is the most consumed Prepared Meals category in Venezuela.
Convenience Stores is the leading distribution channel in Venezuelas Food market
Rigid Plastics is the most used packaging material in the Venezuelan Prepared Meals market.
Maruchan is the leading brand in the Ready Meals category.
The Prepared Meals market in Venezuela registered moderate growth during 2009-2014 owing to low per capita consumption and high food prices. Ready Meals is the leading category while Pizza is forecast to be the fastest growing category during 2014-2019. Maruchan and Texas accounted for the highest brand share in the Ready Meals and Pizza categories respectively.
Reasons to Buy
This overview of the consumer and market dynamics of the Venezuelan Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Venezuela Prepared Meals market
Historical and projected consumption in the Venezuela Prepared Meals market
Degree of trade up/down-trade in the Venezuela Prepared Meals market
Market volume of Venezuela Prepared Meals by category
Historical and project market value of Venezuela Prepared Meals by category
Winners and losers in the Venezuela Prepared Meals market
Average category level pricing in the Venezuela Prepared Meals market
Segment share of the category and change in market share in the Venezuela Prepared Meals market
Retail Landscape and Key Distribution Channels
Leading retailers in the Venezuela food market
Leading distribution channels in the Venezuela Prepared Meals market
Leading distribution channels by category in the Venezuela Prepared Meals market
Venezuela Prepared Meals market by type of packaging
Venezuela Prepared Meals market by type of packaging closure/outer
Venezuela Prepared Meals market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Venezuela Prepared Meals market
Private label performance compare to national brands in the Venezuela Prepared Meals market
Leading brands in the Venezuela Prepared Meals market by category
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