Consumer and Market Insights: Savory and Deli Foods Market in New Zealand

Consumer and Market Insights: Savory and Deli Foods Market in New Zealand


  • Products Id :- CS2198MF
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  • Pages: 52
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Executive Summary

The Consumer and Market Insights: Savory & Deli Foods Market in New Zealand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings

The Savory & Deli Foods market in New Zealand is a market with moderate growth which is forecast to register value growth at a CAGR of 5.0% during 2014-2019

Across the Seven Savory & Deli Foods categories analyzed, Fermented Meats led the market with highest volume consumption in 2014, while Pre-Packed Sandwiches will be the fastest growing category by value at a CAGR of 5.8% during 2014-2019

Savory & Deli Foods market in New Zealand is competitive and is led by international players like Hellers Limited, La Bonne Cuisine Ltd and Verkerks with major share in the Pates, Fermented Meats and Cured Meats categories, while market for Savory Baked Goods, Prepared Salads and Pre-Packed Sandwiches is highly fragmented

Although, private label products registered only a marginally higher growth over branded Savory & Deli Foods products during 2011-2014, the private label penetration has considerable market share of 15.2% in New Zealand

The use of Prize Off closures for packaging Savory & Deli food products is forecast to grow at the fastest CAGR of 4.0% during 2014-2019

Synopsis

The report on the Savory & Deli Foods sector in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Cured Meats, Fermented Meats, Pates, Pies & Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads, Savory Baked Goods, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the New Zealand Savory & Deli Foods market

Historical and projected consumption in the New Zealand Savory & Deli Foods market

Degree of trade up/down-trade in the New Zealand Savory & Deli Foods market

Market volume of New Zealand Savory & Deli Foods by category

Historical and project market value of New Zealand Savory & Deli Foods by category

Winners and losers in the New Zealand Savory & Deli Foods market

Average category level pricing in the New Zealand Savory & Deli Foods market

Segment share of the category and change in market share in the New Zealand Savory & Deli Foods market

Retail Landscape and Key Distribution Channels

Leading retailers in the New Zealand food market

Leading distribution channels in the New Zealand Savory & Deli Foods market

Leading distribution channels by category in the New Zealand Savory & Deli Foods market

Packaging

New Zealand Savory & Deli Foods market by type of packaging

New Zealand Savory & Deli Foods market by type of packaging closure/outer

New Zealand Savory & Deli Foods market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the New Zealand Savory & Deli Foods market

Private label performance compare to national brands in the New Zealand Savory & Deli Foods market

Leading brands in the New Zealand Savory & Deli Foods market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

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Hellers Limited

Verkerks

Peters Meats

The Nz King Salmpon Company Ltd

La Bonne Cuisine Ltd

Snap Fresh Foods Ltd

Dare Foods Limited

Big Ben Pies

Goodman Fielder Limited

La Baguette Bakery & Cafe

Gourmet Foods Ltd

Maketu Pies Ltd

Four Square

Count down

New World Pak 'N Save

New Zealand, Savory & Deli Foods, Cured Meats, Fermented Meats, Pates, Pies & Savory Appetisers, Pre-Packed Sandwiches, Prepared Salads, Savory Baked Goods, Chorizo, Pepperoni, Salami, Other (Fermented Meats) , Pies , Savory Appetisers, Leaf Salads, Potato Salads, Other (Non-Fruit), Croque Monsieur, Flans, Frozen Savory Baked Goods, Quiches, Tourte, Other (Savory Baked Goods), distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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