Consumer and Market Insights: Savory Snacks Market in Brazil

Consumer and Market Insights: Savory Snacks Market in Brazil


  • Products Id :- CS1774MF
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  • Pages: 107
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Executive Summary

The Consumer and Market Insights: Savory Snacks Market in Brazil report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings

Processed Snacks and Nuts & Seeds are the leading categories by value. The latter will register the fastest growth in value terms by 2019.

The Brazilian population is a young one, with almost half of consumers younger than 30. Across all age cohorts, Tweens & Early Teens eat the most Savory Snacks on a per capita basis.

Fun & Enjoyment is the leading trend that drives Savory Snacks consumption in Brazil. This shows that the Brazilian population seeks novelty and happiness while eating crisps or processed snacks.

Looking for moments of relaxation and escapism is the second-most important trend that influences Brazilian Savory Snack consumption. Popcorn and Potato Chips are the two categories most influenced by this trend.

Men in Brazil seek Savory Snacks that offer better value for money. With a price-conscious population, Brazilian Savory Snacks manufacturers should offer popcorn and pretzels that meet important need states such as fun at the lowest price.

Synopsis

This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

The degree of influence that Canadeans 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

International and Brazil-specific product innovation examples targeting key consumer needs-compare your products against top performers.

Reasons to Buy

Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches



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Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the Brazil Savory Snacks market

Historical and projected sales in the Brazil Savory Snacks market

Degree of trade up/down-trade in the Brazil Savory Snacks market

Comparison of Brazil Savory Snacks market compared to other key countries

Market volume of Brazil Savory Snacks by category

Historical and project market value of Brazil Savory Snacks by category

Winners and losers in the Brazil Savory Snacks market

Segment share of the category and change in market share in the Brazil Savory Snacks market

Penetration of private label, by categories, in the Brazil Savory Snacks market

Private label performance compare to national brands in the Brazil Savory Snacks market

Leading companies in the Brazil Savory Snacks market by category

Leading brands in the Brazil Savory Snacks market by category

Retailer and packaging

Leading retailers in the Brazil food market

Leading distribution channels in the Brazil Savory Snacks market

Leading distribution channels by category in the Brazil Savory Snacks market

Brazil Savory Snacks market by type of packaging

Brazil Savory Snacks market by type of packaging closure/outer

Brazil Savory Snacks market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Brazil Savory Snacks market

Private Label consumption occasions by age and gender in the Brazil Savory Snacks market

Under/Over-consumption levels in the Brazil Savory Snacks market by gender and age

Consumption frequency by type of consumer in the Brazil Savory Snacks market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Brazil Savory Snacks market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Brazil Savory Snacks market

Market volume of the Brazil Savory Snacks market by category and trend

For leading trends in the Brazil Savory Snacks market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Brazil Savory Snacks market

How to target the trend in the Brazil Savory Snacks market

How the trend will evolve in the Brazil Savory Snacks market

Innovation examples

New product examples launched in the Brazil Savory Snacks market

New product examples launched in the global Savory Snacks market

Actions and Recommendations

How to successfully target key trends in the Brazil Savory Snacks market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Agtal

BRF-Brasil Foods S.A.

Burts Chips

Camil Group

Carrefour

Cascaju Agroindustrial S.A.

Cashews Royale

Cencosud

Companhia Brasileira de Distribuo

General mills, Inc.

Hikari Indstria e Comercio Ltda.

Iracema

KP Snacks

Marfrig Group

Maxwell Foods

Po de Acar

Pauling Group

PepsiCo, Inc.

Santa Helena

Snyders-Lance, Inc.

The Kellogg Company

Unilever PLC

Vapza Alimentos

Vega Foods

Visconti

Walmart Brasil

Zaffari

Affordable, Better Value For Money, Brazil, Busy Lives, Changing Age Structures, Consumer Behavior, Consumer Trends, Convenient Products, Fun and Enjoyment, Gluten Free, Healthy, Individualism, Indulgence, Low-fat, Market Value, Market Volume, Meat, Natural Ingredients, Nutrients, Offers, Organic, Packaging, Personal Time and Space, Premium Products, Proteins, Relax, Reward, Valuable Products, Processed Snacks, Nuts And Seeds, Potato Chips, Pop-corn, Meat Snacks, Ethnic/traditional Snacks, Pretzels, Savory Snacks,

select a license

Single User License
USD 6320 INR 410168
Site License
USD 12640 INR 820336
Corporate User License
USD 18960 INR 1230504

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