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Consumer and Market Insights: Soup Market in Canada

Consumer and Market Insights: Soup Market in Canada


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Executive Summary

Increasing GDP per capita and low inflation rate to support consumer spending in Canada. The Canadian Soup market is forecast to register a higher growth during 2014-2019 compared to 2009-2014 and is led by the Ambient Soup category. Hypermarkets & Supermarkets is the dominant distribution channel in the Canadian Soup market. Can-Food was the most commonly used container material and accounted for a dominant share in the Soup market.

Key Findings

Increasing GDP per capita, supported by a growing young population and low inflation rates will drive the market for consumer packaged goods in Canada. The Soup forecast to grow at a marginally higher CAGR of 3.3% during the period 2014-2019 to reach CAUSD856.4 million (USUSD695.3 million) by 2019.

The Ambient Soup category) accounts for the largest value with 78.0% share in the Soup market . The UHT Soup category will register the fastest CAGR growth at 5.8% in local currency terms during 2014-2019 and will be followed by Chilled Soup category at a CAGR of 4.9%.

Hypermarkets & Supermarkets is the leading distribution channel and it accounted for 82.5% of overall Soup distribution in 2014. It is followed by Convenience Store which has 8.2% share

Rigid Metal was the preferred packaging material used in the Soup market followed by Flexible Packaging with 9.6% share in 2014.

Synopsis

The report on the Soup market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for the Ambient Soup, Chilled Soup, Frozen Soup, UHT Soup and Dried Soup(mixes) with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our teams of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Canada Soups market

Historical and projected consumption in the Canada Soups market

Degree of trade up/down-trade in the Canada Soups market

Market volume of Canada Soups by category

Historical and project market value of Canada Soups by category

Winners and losers in the Canada Soups market

Average category level pricing in the Canada Soups market

Segment share of the category and change in market share in the Canada Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Canada food market

Leading distribution channels in the Canada Soups market

Leading distribution channels by category in the Canada Soups market

Packaging

Canada Soups market by type of packaging

Canada Soups market by type of packaging closure/outer

Canada Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Canada Soups market

Private label performance compare to national brands in the Canada Soups market

Leading brands in the Canada Soups market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Campbell Food Company

Unilever PLC

Commensal Canada Inc.

Baxters Food Group and W.A. Baxter & Sons

Sobeys

Loblaws

Walmart

Metro

Target.

Canada, Ambient Soup, Chilled Soup, Frozen Soup, UHT Soup and Dried Soup(mixes) distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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