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Consumer and Market Insights: Soup Market in Poland

Consumer and Market Insights: Soup Market in Poland

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Executive Summary

The Polish Soup market is forecast to register moderate growth during 2014-2019. Dried Soup (mixes) is the leading category by value sales, whilst the UHT Soup category will register fastest growth during 2014-2019. The preference for private label products in the Polish Soup market remains low. Knorr, Hortex and Karkus are the leading brands of Soup in Poland.

Key Findings

Of the five Soup categories analyzed, Dried Soup(mixes) will remain the largest category while the UHT Soup category is forecast to register the fastest growth at a CAGR of 6.0% during 2014-2019

The Polish Soup market is a highly competitive market led by domestic companies such as Nestle Polska and Pamapol S.A. and few international players such as Unilever Plc

The Dried Soup(mixes) category had the highest penetration of private label products in Poland in 2014

The use of Screw Top closures in the polish Soup market is forecast to grow at a CAGR of 3.7% during 2014-2019

Hypermarkets & Supermarkets was the leading distribution channel for Soup products and accounted for 79.5% distribution share in 2014


The report on the Soup market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Poland Soups market

Historical and projected consumption in the Poland Soups market

Degree of trade up/down-trade in the Poland Soups market

Market volume of Poland Soups by category

Historical and project market value of Poland Soups by category

Winners and losers in the Poland Soups market

Average category level pricing in the Poland Soups market

Segment share of the category and change in market share in the Poland Soups market

Retail Landscape and Key Distribution Channels

Leading retailers in the Poland food market

Leading distribution channels in the Poland Soups market

Leading distribution channels by category in the Poland Soups market


Poland Soups market by type of packaging

Poland Soups market by type of packaging closure/outer

Poland Soups market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Poland Soups market

Private label performance compare to national brands in the Poland Soups market

Leading brands in the Poland Soups market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
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Corporate User License:
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To know more information on Purchase by Section, please send a mail to query [@]

Firma Handlowa Rolnik Spolka Jawna

Pampapol S.A.




Unilever Plc

Nestle Polska S.A

Polish Food Products Ltd

Cykoria S.A


Sanghai Garden

Hortex Holdings S.A

Frosta Sp.z.o.o

Iglotex sa

Abels Ltd

Agros NOVA Sp.z.o.o




Polo market


Poland, Soup, Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup, UHT Soup, Dehydrated Soup, Instant Soup, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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