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Consumer and Market Insights: Bakery and Cereals Market in China

Consumer and Market Insights: Bakery and Cereals Market in China


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Executive Summary

The Bakery & Cereals market in China is rapidly developing, driven by the sheer scale of the economy. Low per capita consumption presents opportunities for Bakery & Cereals aligned with primary consumption motivators, such as the desire for assurances of superior quality. Rapid urbanization and increasingly busy lifestyles will drive the demand for products suitable for on-the-go consumption.

Key Findings

The Chinese Bakery & Cereals market is one of the fastest-growing by volume

Cakes, Pastries & Sweet Pies is the most consumed Bakery & Cereals category in China

Bakery & Cereals in China will register the fastest growth in value and volume terms during 2014-2019

Chinas Bakery & Cereals market is driven by consumers desire for quality and convenience

Synopsis

Canadeans Consumer and Market Insights: Bakery & Cereals market in China identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadeans 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and China-specific product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Germanys Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the China Bakery and Cereals market

Historical and projected sales in the China Bakery and Cereals market

Degree of trade up/down-trade in the China Bakery and Cereals market

Comparison of China Bakery and Cereals market compared to other key countries

Market volume of China Bakery and Cereals by category

Historical and project market value of China Bakery and Cereals by category

Winners and losers in the China Bakery and Cereals market

Segment share of the category and change in market share in the China Bakery and Cereals market

Penetration of private label, by categories, in the China Bakery and Cereals market

Private label performance compare to national brands in the China Bakery and Cereals market

Leading companies in the China Bakery and Cereals market by category

Leading brands in the China Bakery and Cereals market by category

Retailer and packaging

Leading retailers in the China food market

Leading distribution channels in the China Bakery and Cereals market

Leading distribution channels by category in the China Bakery and Cereals market

China Bakery and Cereals market by type of packaging

China Bakery and Cereals market by type of packaging closure/outer

China Bakery and Cereals market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the China Bakery and Cereals market

Private Label consumption occasions by age and gender in the China Bakery and Cereals market

Under/Over-consumption levels in the China Bakery and Cereals market by gender and age

Consumption frequency by type of consumer in the China Bakery and Cereals market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the China Bakery and Cereals market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the China Bakery and Cereals market

Market volume of the China Bakery and Cereals market by category and trend

For leading trends in the China Bakery and Cereals market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the China Bakery and Cereals market

How to target the trend in the China Bakery and Cereals market

How the trend will evolve in the China Bakery and Cereals market

Innovation examples

New product examples launched in the China Bakery and Cereals market

New product examples launched in the global Bakery and Cereals market

Actions and Recommendations

How to successfully target key trends in the China Bakery and Cereals market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Allos Walter Lang GmbH

AngelYeast Co. Ltd

Beijing Ershang Gongyifu Food Co. Ltd.

Carrefour

Cereal Partners Worldwide S.A.

China Resources

Clabber Girl Corporation

D-Plus (Beijing) Food Co. Ltd.

Dr. August Oetker KG

Ezaki Glico co. Ltd

General Mills Inc.

Grupo Bimbo

S.A.B. de C.V.

Guangdong Jiashili Food Group Co. Ltd.

Guilin Sea Mild Biology Technology Development Ltd

Lianhua Supermarkets

LOTTE Wedel Sp. Z oo ul.

Mondel?z International Inc.

Nestle S.A.

Nutexpa Tiajin Co Ltd

Orion Confectionery Co Ltd.

PepsiCo Inc.

Pinnacle Foods Corp. LLC.

RT Mart

Synear Food Holdings Limited

The Garden Company Limited

Tingyi (Cayman Islands) Holding Corp.

VV Group

Walmart China

Want Want Holdings Limited

Weetabix Limited

Zhengzhou Junfa Fermentation Technology Co. Ltd.

Changing Lifestages, Quality Seeking, Quality, Busy Lives, Better Value For Money, Value, Convenience, Trust, Bakery and Cereals, China


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