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Consumer and Market Insights: Bakery and Cereals market in Italy

Consumer and Market Insights: Bakery and Cereals market in Italy


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Executive Summary

Despite Italian consumers enjoying some of the highest numbers of Bakery & Cereals consumption occasions globally, the market is still forecast to show one of the fastest volume growths in Europe, driven by consumer desire for affordable and convenient products. Other key concerns for Italian consumers include finding the best quality product, products that meet age-specific nutritional needs, and products that help them take a break and relax.

Key Findings

The Italian Bakery & Cereals market is forecast to show one of the fastest growths in Europe

Italian men have a higher per capita consumption of Bakery & Cereal products than women

Bread & Rolls is the most consumed category in the Italian Bakery & Cereals market

The Breakfast Cereals category will register the fastest growth in volume terms during 2014-2019

Italys Bakery & Cereals market is driven by consumers desire for affordable and convenient meal solutions

Synopsis

This Canadean "Consumer and Market Insights: Bakery & Cereals market in Italy" report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadeans 20 key consumer trends have on Bakery & Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and Italy-specific product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which offers exclusive insight into consumers consumption patterns in the Bakery & Cereals market

Quantify the influence of 20 consumption motivations in the Bakery & Cereals sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the Italy Bakery and Cereals market

Historical and projected sales in the Italy Bakery and Cereals market

Degree of trade up/down-trade in the Italy Bakery and Cereals market

Comparison of Italy Bakery and Cereals market compared to other key countries

Market volume of Italy Bakery and Cereals by category

Historical and project market value of Italy Bakery and Cereals by category

Winners and losers in the Italy Bakery and Cereals market

Segment share of the category and change in market share in the Italy Bakery and Cereals market

Penetration of private label, by categories, in the Italy Bakery and Cereals market

Private label performance compare to national brands in the Italy Bakery and Cereals market

Leading companies in the Italy Bakery and Cereals market by category

Leading brands in the Italy Bakery and Cereals market by category

Retailer and packaging

Leading retailers in the Italy food market

Leading distribution channels in the Italy Bakery and Cereals market

Leading distribution channels by category in the Italy Bakery and Cereals market

Italy Bakery and Cereals market by type of packaging

Italy Bakery and Cereals market by type of packaging closure/outer

Italy Bakery and Cereals market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Italy Bakery and Cereals market

Private Label consumption occasions by age and gender in the Italy Bakery and Cereals market

Under/Over-consumption levels in the Italy Bakery and Cereals market by gender and age

Consumption frequency by type of consumer in the Italy Bakery and Cereals market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Bakery and Cereals market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Italy Bakery and Cereals market

Market volume of the Italy Bakery and Cereals market by category and trend

For leading trends in the Italy Bakery and Cereals market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Italy Bakery and Cereals market

How to target the trend in the Italy Bakery and Cereals market

How the trend will evolve in the Italy Bakery and Cereals market

Innovation examples

New product examples launched in the Italy Bakery and Cereals market

New product examples launched in the global Bakery and Cereals market

Actions and Recommendations

How to successfully target key trends in the Italy Bakery and Cereals market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Bahlsen

Barilla S.p.A.

Bauli S.p.A.

Bright Food (Group) Co. Ltd

Cameo

Caputo

Carrefour

Cereal Partners Worldwide S.A.

Colussi S.p.A.

Conad

Coop

Elah

Enervit

Extend Nutrition

Fabbri Group

Ferrero S.p.A.

Galbusera s.p.a

General Mills Inc.

GRISSIN BON S.p.A.

Grondona

Groupe Lactalis

Harrys

INKO ITALIA S.r.l.u.

Interdis

Molino Nicoli

MondelzInternational Inc.

Morato Pane

Morato Pane S.p.A.

Nature Valley

Nestle S.A.

Panem

Rebecchi

Spar

TheKelloggCompany

Tri-O-Plex

Changing Age Structures, Busy Lives, Convenience, Age-specific Needs, Better Value For Money, Value, Personal Space and Time, Quality, Bakery and Cereals, Italy


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