Consumer and Market Insights: Bakery and Cereals in the UK

Consumer and Market Insights: Bakery and Cereals in the UK

  • Products Id :- CS3066MF
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  • Pages: 154
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Executive Summary

The Bakery & Cereals market in the UK is led by the Bread & Rolls category in terms of both value and volume, while Cereal Bars are forecast to register the fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets represent the largest distribution channel for Bakery & Cereals in the country. Driven by hectic lifestyles, Britons seek products aligned that are time-saving and convenient. Furthermore, audacious consumers drive demand for novel and exciting variants of Bakery & Cereal products.

Key Findings

Of the eleven categories analyzed, Cereal Bars is forecast to be the fastest growing value category, registering a CAGR of 10.0% during 2015-2020

Kids & Babies and Older consumers account for more than half of Bread & Rolls consumption

The Bakery and Cereals market in the UK accounted for nearly one-fifth of the overall food retail sales in 2014.

British Sugar Plc and General Mills, Inc. are the leading players in the market

Private label products had high market penetration of 21.3% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015

Time Scarcity and Novel & Experiential are the major trends driving sales in the UK Bakery and Cereals market


Canadean's Consumer and Market Insights report on the Bakery and Cereals market in the UK provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the UK Bakery and Cereals market

Impact of exchange rate fluctuations on the UK Bakery and Cereals market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of average price per kg by category

Top variants and pack size distribution analysis

Retailer price dynamics

Retail Landscape and Key Distribution Channels

Leading retailers in the UK Food market

Leading distribution channels (value terms) in the UK Bakery and Cereals market

Leading distribution channels ((value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the UK Bakery and Cereals market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share


Bakery and Cereals market by type of packaging material/container (in volume terms)

Bakery and Cereals market by type of packaging closure/outer (in volume terms)

Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in the UK Bakery and Cereals market:

How the trend is influencing consumption in the UK Bakery and Cereals market

How to target the trend in the UK Bakery and Cereals market

How the trend will evolve in the UK Bakery and Cereals market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

New products launched in the UK Bakery and Cereals market


Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Health & Wellness data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by category, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Value of key Health & Wellness claims, by category, 2010-2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 18: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in GBP and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to GBP

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

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Dr. August Oetker Kg, Dr. Mcdougall's Right Food's Inc., Fiddes Payne Ltd, Doves Farm Foods Ltd., British Sugar Plc, Cadbury Plc, Kraft Foods Group Inc., Mondelez International Inc, G.R Wright And Sons Ltd, Hale & Hearty Foods Ltd., Pepsico Inc., Premier Foods Group , General Mills Inc., Green's General Foods Pty Ltd, Symington's Ltd, Victoria Foods Ltd, Weight Watchers International Inc., Abf Grain Products Limited, Artisanal Producers, Associated British Foods Plc, Brace's Bakery Ltd, Gail's Artisan Bakery, Genius Foods Ltd., Goodman Fielder Limited, Mother's Pride, Rankin Selection, Robert's Bakery, Soreen, The Food Doctor Ltd., Warburton's, Bright Food (Group) Co., Ltd., Dorset Cereals Ltd, Fuel, Morning Foods Ltd , Rude Health, The kellogg company, Cereal Partners Worldwide S.A., Kallo, Lovedean Ltd., Nature's Path Foods, Whole Earth, Andros Group Inc., Burton's Biscuit Company, Finisbury Food Group, Gu Noble Desserts Holdings Ltd., Honeyrose Bakery Ltd., Mars Incorporated, More Food Ltd, Stiletto Foods Ltd.,, The Fabulous Bakin' Boys Limited, Thorntons Plc, United Biscuits Ltd, Eat Natural Limited, Glisten Ltd, Harvest Cheweee, Traidcraft Plc, Natural Balance Foods, Bahlsen Gmbh & Co. Kg, Fox's Biscuits Ltd, Nairn's Oatcakes Limited, Nestle S.A., Rakusen's Limited, Thomas J Fudge's, Thomas Tunnock Limited,, Waitrose Ltd, Dr Schar AG/SpA, Edlers, Napolina Limited., Abbott Laboratories, Glaxosmithkline Plc, Maxinutrition Ltd, Weider Nutrition Group (Canada) Ltd., Brioche Pasquier, New York Bagel Co., Windmill Organics, Fudges Bakery, Single Marketing Ltd, Vaasan Oy, Simmers,

The UK, Bakery and Cereals, Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods, Baking Chocolate, Chips & Morsels, Baking Powder/Soda, Cake Decorations & Icing, Cocoa-Baking, Corn & Potato Starch, Desiccated Coconut, Dry Yeast, Fruit Pectins and Glazed Fruit, Non-Chocolate Baking Chips, Bread Mixes, Brownie Mixes, Cake Mixes, Dessert Mixes, Muffin Mixes, Pancake Mixes, Rolls/Biscuit Mixes, Packaged/Industrial Bread & Rolls, Hot Cereals, Packaged/Industrial Cakes, Pastries & Sweet Pies, Granola/Muesli/Yogurt Bars, American Cookies Artisanal Cookies, Assortments Butter-Based Cookies, Chocolate Cookies, Cream Filled, Egg-Based, Plain Cookies, Wafer Biscuits, Packaged/Industrial Dough products, Packaged/Industrial Morning Goods, Bread Substitutes, Cheese-Flavored Crackers, Plain Crackers, Health & Wellness, Product Attribute, Consumer Benefits, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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