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Consumer and Market Insights: Confectionery Market in Italy report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.
The Italian confectionery market has a low market volume when compared to other European nations
Chocolate is the most consumed Confectionery product in Italy
Sugar Confectionery has the highest private label penetration in Italys Confectionery market
Italys Confectionery market is driven by consumers desire for relaxation
This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
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Figures that showcase the number of times consumers of different age groups and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.
The degree of influence that Canadeans 20 key consumer trends have on Confectionery consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.
Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.
International and Italy-specific product innovation examples targeting key consumer needs-compare your products against top performers.Reasons To Buy
Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Confectionery market
Quantify the influence of 20 consumption motivations in the Confectionery sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
Classifications and definitions
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Italy Confectionery market
Historical and projected sales in the Italy Confectionery market
Degree of trade up/down-trade in the Italy Confectionery market
Comparison of Italy Confectionery market compared to other key countries
Market volume of Italy Confectionery by category
Historical and project market value of Italy Confectionery by category
Winners and losers in the Italy Confectionery market
Segment share of the category and change in market share in the Italy Confectionery market
Penetration of private label, by categories, in the Italy Confectionery market
Private label performance compare to national brands in the Italy Confectionery market
Leading companies in the Italy Confectionery market by category
Leading brands in the Italy Confectionery market by category
Retailer and packaging
Leading retailers in the Italy food market
Leading distribution channels in the Italy Confectionery market
Leading distribution channels by category in the Italy Confectionery market
Italy Confectionery market by type of packaging
Italy Confectionery market by type of packaging closure/outer
Italy Confectionery market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Italy Confectionery market
Private Label consumption occasions by age and gender in the Italy Confectionery market
Under/Over-consumption levels in the Italy Confectionery market by gender and age
Consumption frequency by type of consumer in the Italy Confectionery market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Confectionery market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Italy Confectionery market
Market volume of the Italy Confectionery market by category and trend
For leading trends in the Italy Confectionery market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Italy Confectionery market
How to target the trend in the Italy Confectionery market
How the trend will evolve in the Italy Confectionery market
New product examples launched in the Italy Confectionery market
New product examples launched in the global Confectionery market
Actions and Recommendations
How to successfully target key trends in the Italy Confectionery market
Explanation of trends
Single User License:
Corporate User License:
Casa Don Puglisi
Haribo GmbH & Co. KG
Lindt & Sprungli AG
Mondelez International Inc
Perfetti Van Melle
Age Specific Needs, Changing Age Structures, Personal Space And Time, Relaxation, Better Value For Money, Value, Convenience, Busy Lives, Individualism, Health, Positioning, Experience Seeking, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Bright Colors, Affordable, Promotions, Premium, Budget, Confectionery, Sugar Confectionery, Chocolate, Gums