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Consumer and Market Insights: Meat market in the UK

Consumer and Market Insights: Meat market in the UK


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Executive Summary

Although the UKs Meat market is one of the smallest by volume among global developed economies, it is characterized by high per capita consumption. Consumer desire for the best value for money drives the demand in the UK, motivating one fifth of the Meat consumption in the country, with consumers looking for products at a good price that also offer superior quality and convenience.

Key Findings

The UK Meat market is characterized by high per capita consumption

Chilled Raw Packaged Meat is the fastest growing category by volume

The desire for quality peaks in the Fresh Meat category

One fifth of the UKs Meat market is driven by consumer desire for the best value

Time-scarce consumers consider convenience as adding value and worth trading-up for

Synopsis

Canadeans Consumer and Market Insights: Meat market in the UK report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Meat, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadeans 20 key consumer trends have on Meat consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and UK-specific product innovation examples targeting key consumer needs-compare your products against top performers

Reasons To Buy

Get access to Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Meat market

Quantify the influence of 20 consumption motivations in the Meat sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the United Kingdom Meat market

Historical and projected sales in the United Kingdom Meat market

Degree of trade up/down-trade in the United Kingdom Meat market

Comparison of United Kingdom Meat market compared to other key countries

Market volume of United Kingdom Meat by category

Historical and project market value of United Kingdom Meat by category

Winners and losers in the United Kingdom Meat market

Segment share of the category and change in market share in the United Kingdom Meat market

Penetration of private label, by categories, in the United Kingdom Meat market

Private label performance compare to national brands in the United Kingdom Meat market

Leading companies in the United Kingdom Meat market by category

Leading brands in the United Kingdom Meat market by category

Retailer and packaging

Leading retailers in the United Kingdom food market

Leading distribution channels in the United Kingdom Meat market

Leading distribution channels by category in the United Kingdom Meat market

United Kingdom Meat market by type of packaging

United Kingdom Meat market by type of packaging closure/outer

United Kingdom Meat market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the United Kingdom Meat market

Private Label consumption occasions by age and gender in the United Kingdom Meat market

Under/Over-consumption levels in the United Kingdom Meat market by gender and age

Consumption frequency by type of consumer in the United Kingdom Meat market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the United Kingdom Meat market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the United Kingdom Meat market

Market volume of the United Kingdom Meat market by category and trend

For leading trends in the United Kingdom Meat market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the United Kingdom Meat market

How to target the trend in the United Kingdom Meat market

How the trend will evolve in the United Kingdom Meat market

Innovation examples

New product examples launched in the United Kingdom Meat market

New product examples launched in the global Meat market

Actions and Recommendations

How to successfully target key trends in the United Kingdom Meat market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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ASDA

Bernard Matthews Holdings Ltd.

Continental Selection

Dalepak Foods

Dovecote Park Ltd

Gilberts

Grace

Gressingham

Iceland

Iglo Foods Group Ltd

Kerry Group Plc

KQF Quality Foods

Lake Land Game Meats

M&Z (Marketing) Limited

Miller Food Service

Morrisons

Moy Park Limited

Princes Foods B.V

Sainsburys

Struik Foods

Tesco

The Black Farmer

The Co-operative Group

Tulip Food Company A/S

Waitrose Ltd

Walls

Whole Foods Market IP

Quality Seeking, Quality, Busy Lives, Better Value For Money, Value, Convenience, Changing Lifestages, Individualism, Meat, UK


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