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Consumer and Market Insights: Prepared Meals in Austria

Consumer and Market Insights: Prepared Meals in Austria


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Executive Summary

The Prepared Meals market in Austria is forecast to grow at a similar CAGR during the forecast period (2015-2020) as in the review period (2010-2015). The market is led by the Ready Meals category, while the Meal Kits category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets are the leading distribution channels for Prepared Meals in the country. Maresi Austria Gmbh and Iglo Foods Group Ltd are the leading players in the Austrian Prepared Meals market.

Key Findings

The Prepared Meals market in Austria is forecast to grow at a CAGR of 3.3% during 2015-2020

The Meal Kits category is forecast to register fastest value growth among all categories during 2015-2020

Consumers in the Austrian Prepared Meals market are trading-up to premium products

Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Austrian Prepared Meals market

Private label products witnessed high penetration in the Austrian Prepared Meals market and registered fastest growth than brands during 2012-2015

The use of Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020

Synopsis

Canadean's Consumer and Market Insights report on the Prepared Meals market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging and Rigid Metal; container data for: Tub, Film, Pouch, Tray and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview

Value and volume analysis for the Austrian Prepared Meals market

Impact of exchange rate fluctuations on the Austrian Prepared Meals market

Degree of trade up/down in the Austrian Prepared Meals market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Austrian Food market

Leading distribution channels (value terms) in the Austrian Prepared Meals market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category

Penetration of private label by category in the Austrian Prepared Meals market

Private label growth (in value terms) compared to brands

Packaging

Prepared Meals market by type of packaging material/container (in volume terms)

Prepared Meals market by type of packaging closure/outer (in volume terms)

Prepared Meals market by type of packaging, forecast (in volume terms)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Disclaimer

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior-Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Leading distribution channels, overall Food, 2012-2015

Figure 10: Leading distribution channels, overall Prepared Meals market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by category, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in EUR and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

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Delikatessa GmbH clever, Dr. August Oetker Kg, Hilcona AG, Nestle S.A., Yes! Naturlich Naturprodukte Ges.mbH, Bonduelle Group, Maresi Austria Gmbh, Unilever Plc, Felix Austria Kleines Cafehaus, General Mills Inc., Mars, Incorporated, Frosta AG, Iglo Foods Group Ltd, Efko Fresh Fruit & Delicatessen GmbH

Austria, Meal Kits, Pizza, Ready Meals, Chilled Meal Kits, Frozen Meal Kits, Ambient Meal Kits, Frozen Pizza, Chilled Pizza, Frozen Ready Meals, Ambient Ready Meals, Dried Ready Meals, Chilled Ready Meals, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Cash & Carries and Warehouse Clubs, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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