Single User License
INR 429318
Site License
INR 858635
Corporate User License
INR 1287953

Service Tax Additional

select a format
Price

Single User License
USD 6320
Site License
USD 12640
Corporate User License
USD 18960

Alternatively

Request a quote
Request a Customized research
Request for Sample Report





Recent Viewed Reports


Why Ken Reasearch?


Testimonials

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"

The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"

Ken Research completed the report successfully with tough deadline and large requirement. Really appreciate it... "Sales Manager, Largest India Aesthetic Laser Manufacturer"

We found the report really useful in understanding the complex Indian market and it provided lots of high quality insights. On the basis of this we commissioned Ken to produce a bespoke follow up to answer some specific questions about our market. This is now being used to help develop our marketing and sales strategy. We were very pleased with the comprehensive coverage, detail provided and actionable insights.... "Owner, Therefore Consulting UK"


Consumer and Market Insights: Savory Snacks in Germany

Consumer and Market Insights: Savory Snacks in Germany


  Request for Sample Report

Executive Summary

Germany's Savory Snacks market is characterized by the lowest per capita consumption among the major European economies. It is forecast to record volume growth with a CAGR of 2.5% over 2015-2020, driven by factors such as the desire for treating and value for money snacking options. Private label penetration is high, with own brands accounting for a quarter of the country's Savory Snacks market.

Key Findings

German men have more Savory Snacks occasions both as a group and per capita

Across all categories, private label penetration is the highest in Potato Chips

The need for treating is stronger in women than men

Across all the age groups, the need for relaxation peaks in Tweens & Early Teens

Synopsis

Canadean's Consumer and Market Insights: Savory Snacks in Germany identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean's 20 key consumer trends have on Savory Snacks consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and Germany-specific product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Germany's Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the German Savory Snacks market

Impact of exchange rate fluctuations on Savory Snacks market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of average price per kg by category

Top variants and pack size distribution analysis

Retailer price dynamics

Retail Landscape and Key Distribution Channels

Leading retailers in the German Food market

Leading distribution channels (value terms) in the German Savory Snacks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the German Savory Snacks market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Savory Snacks market by type of packaging material/container (in volume terms)

Savory Snacks market by type of packaging closure/outer (in volume terms)

Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the German Savory Snacks market

Private Label consumption occasions by age and gender in the German Savory Snacks market

Under/Over-consumption levels in the German Savory Snacks market by gender and age

Consumption frequency by type of consumer in the German Savory Snacks market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the German Savory Snacks market

Consumer trend analysis

Canadian's consumer trend framework and explanation of the sub-trends

For key trends in the German Savory Snacks market:

How the trend is influencing consumption in the German Savory Snacks market

How to target the trend in the German Savory Snacks market

How the trend will evolve in the German Savory Snacks market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

New products launched in the German Savory Snacks market

New products launched in global Savory Snacks market

Actions and Recommendations

How to successfully target key trends in the German Savory Snacks market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Pricing data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Health & Wellness definitions

Channel definitions

Explanation of sub-trends

Market Data Methodology

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanization,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Savory Snacks market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by categories, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Value of key Health & Wellness claims, by category, 2010-2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis-key packaging material, type, closure, 2015

Figure 18: Growth in key packaging material, type, closure, 2015-2020

Figure 19: Consumption occasions by gender and age, 2015

Figure 20: Private label occasions by gender and age, 2015

Figure 21: Heavy, medium, or light consumption by gender, 2015Figure 22: Heavy, medium, or light consumption by age, 2015

Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 24: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 25: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in EUR and USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6:Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Aldi

Allos

Alnatura Production And Trading Gmbh

American Pop Corn Company

Bahlsen GmbH & Co. KG

Baktat Mais

Busemann GmbH

ConAgra Foods Inc.

Diamond Foods Inc.

Edeka

Erdmannhauser Grain Products GmbH

Farmer's Snack GmbH

Goldfrucht

Haldiram's Group

HARIBO GmbH & Co. KG

Haus Rabenhorst

Herbert Kluth

Intersnack Group GmbH & Co. KG

Ja! Naturlich Natural Products Mbh

Lidl

Molenaartj

Mullers Muhle

Netto Marken-Discount

PepsiCo Inc.

Pittjes GmbH

RAPUNZEL NATURKOST

Rewe

Seeberger GmbH

Stixi AG

The Lorenz Bahlsen Snack-World Gmbh & Co Kg

The Lorenz Bahlsen Snack-World Gmbh & Co Kg

Theodor Kattus GmbH

Zweifel

Premiumization, indulgence, value, anchoring, relaxation, fun, novel, experience, time scarcity, convenience, savory snacks, potato chips, processed snacks, meat snacks, pretzels, ethnic/traditional Snacks, nuts &seeds, meat snacks, popcorn


Ken Research Pvt. Ltd. 27A, Tower B-2, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India
+91 1244230204

download

Company Brochure

Engage with Us

query [@] kenresearch.com