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Innovation Trends and Opportunities in Convenient Food and Drinks

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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Innovation Trends and Opportunities in Convenient Food and Drinks

Summary

"Innovation Trends and Opportunities in Convenient Food and Drinks" is part of GlobalData's Consumer Insight research. It examines the top trends, innovation themes, and opportunities in convenient food and drinks affecting each FMCG market.

Today's busy lifestyles affect perceptions of time, and hence consumers demand more convenient items. This report outlines consumer motivations driving the purchase of time-saving products and services. It also discusses key innovation trends in the food and drink market by identifying five key trends, and explores future opportunities within this space.

Scope

The senior "silver" consumer segment is growing worldwide, with unserved demand for convenience.

Single male consumers have a proactive attitude towards cooking meals at home, but seek convenience.

Convenience-oriented consumers do not want to compromise on quality.

Time-saving consumers are more actively seeking out products that improve their health than average.

Reasons to Buy

Understand the relevant consumer trends and attitudes that drive and support innovation.

Identify the opportunities to explore how convenience in packaging and products can be aligned to satisfy the needs of consumers.

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Table Of Content

Scope

Table of Contents

1. Introduction

2. Five trends in convenient food and drinks

3. Trend opportunities

Trend 1: Silver-friendly

Trend 2: Convenience for men

Trend 3: No compromises

Trend 4: Getting the right boost

Trend 5: Stay healthy

4. Conclusions

5. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Companies

Findus, Unidiet Nutrition, Volvic, Five Tastes, Barilla, Waitrose, Granarolo, Emart, GS 25, Florette, Kellogg's, Cocobella, Powerful Oatmeal, Vegemil, Game Up, Happy Mama Organics, NukaCha, Aichun Beauty, Brad's, Nilgiri's, Mansome