Opportunities in the Asia-Pacific Meat Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Asia-Pacific Meat Sector: Analysis of Opportunities Offered by High Growth Economies


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Executive Summary

Opportunities in the Asia-Pacific Meat Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

This report brings together multiple data sources to provide a comprehensive overview of the Asia Pacific Meat sector. It includes market overview, high growth country analysis, health & wellness analysis, top brands, key distribution channels, packaging formats and case studies.

Asia-Pacific is the largest region in the global Meat sector both in value and volume terms

Fresh Meat (Counter) is the largest market in the Asia-Pacific Meat sector, followed by Chilled Raw Packaged Meat-Whole Cuts and Chilled Raw Packaged Meat-Processed markets

Amongst the different high potential countries in Asia-Pacific, China is the largest market in terms of value sales, while Thailand is expected to grow at the fastest pace during 2016-2021

A large urban population and rising incomes are driving demand for time-saving Meat options such as sliced chicken and pre-marinated meat options in Thailand.

Meat scandals in China, low meat consumption in India and dietary regulations issued by the Chinese government advising lower consumption of Meat are challenging the sector growth in the region.

Shuanghui, Itoham, Grassland Xingfa, Nipponham and Nichirei are the leading brands in the Asia-Pacific Meat sector

Food & Drinks specialists is the most popular channel for Meat in Asia-Pacific

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific Meat sector. It includes analysis on the following-

Market overview: Includes sector size, market size and growth analysis by markets

Change in consumption: Provides a shift in the consumption of Meat by markets across different countries in the Asia-Pacific region.

High potential countries: Provides Risk-Reward analysis of 12 countries across the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 12, a total of 4 high potential countries are shortlisted.

Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Meat sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Meat in 2016. It also covers the market share of leading companies offering Meat with health and wellness attributes in the same year.

Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region.

Key distribution channels: Provides analysis on the leading distribution channels in the global Meat sector in 2016. It covers five distribution channels-Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include-Cash & Carries and Warehouse Clubs, 'Dollar Stores', e-Retailers, and General retailers.

Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Meat.

Reasons to buy

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.

The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates



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Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)

Market Size in Context-Asia-Pacific compared to other regions

Growth analysis by region

Growth Analysis by country

Growth Analysis by Market

3. Identifying high potential countries in Asia-Pacific

High potential countries in Asia-Pacific

Identifying high potential countries-Methodology

Identifying high potential countries-Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Asia-Pacific)

High potential countries in Asia-Pacific-Overview

Growth Contribution Analysis by Country

Share of Meat compared to other Food sectors

Change in consumption levels by country and markets

Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Asia-Pacific)

China

The Philippines

Thailand

New Zealand

6. Success Stories

7. Company and Brand Analysis

Brand Share analysis in the Meat sector

Top companies in Asia-Pacific Meat sector

Top brands in Asia-Pacific Meat Sector

Private Label penetration in the Meat sector

8. Health & Wellness Analysis

Health & Wellness Analysis-Overview

Health & Wellness Analysis-Growth contribution by country

Health & Wellness Analysis-Key product attributes and consumer benefits

Leading Health & Wellness brands by market share

9. Key Distribution Channels

Leading Distribution Channels by countries

Leading Distribution Channels by categories

10. Key Packaging Formats

Growth analysis by key packaging material and container type

Growth analysis by closure type and outer type

11. Challenges and Future Outlook

Key Challenges

Future Outlook

12. Appendix

List of Figures

Year-on-year value growth analysis by region (2016-2021)

Year-on-year volume growth analysis by region (2016-2021)

Value and volume growth analysis by country (2016-2021)

Value and volume growth analysis by market (2016-2021)

Country level contribution to the growth by Markets in the Asia-Pacific region, 2016-2021

China Meat-Demographic Analysis

The Philippines Meat-Demographic Analysis

Thailand Meat-Demographic Analysis

New Zealand Meat-Demographic Analysis

Country level contribution to the growth of H&W Market in the Asia-Pacific region, 2016-2021

Key packaging material volume (units) share, 2016

Unit volume growth by packaging material (2011-2021)

Key container type volume (units) share, 2016

Unit volume growth by container type (2011-2021)

Key closure type volume (units) share, 2016

Unit volume growth by closure type(2011-2021)

Key outers volume (units) share, 2016

Unit volume growth by outers (2011-2021)

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2016-2021

Identifying high potential countries-Risk, reward and opportunity analysis

High potential countries in Asia-Pacific-Overview

Value share of Meat sector as a proportion of overall food by country

Change in consumption by market within Meat (value terms), 2016-2021

Per Capita Consumption in Asia-Pacific and high potential countries, 2016

Per Capita Expenditure in Asia-Pacific and high potential countries, 2016

China Meat-Overview, % value share by market, 2016

The Philippines Meat-Overview % value share by market, 2016

Thailand Meat-Overview % value share by market, 2016

New Zealand Meat-Overview % value share by market, 2016

Leading brands in the Asia-Pacific Meat Sector and Markets by value, 2016

Leading companies in the Asia-Pacific Meat Sector by value sales (US$ million), 2016

Leading Brands (including Private label) in the Asia-Pacific Meat Sector by value sales (US$ million), 2016

Private Label penetration in the Meat sector

Health & Wellness value and its share in overall sales, 2011-2021

Share of product attributes and consumer benefits in high potential countries Asia-Pacific , 2016

Leading Health & Wellness companies* with market share by Meat markets (2016)

Leading Distribution Channels in the Asia-Pacific region by countries, 2016

Leading Distribution Channels in the Asia-Pacific region by categories, 2016

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WH Group, Nichirei Corporation, Neimenggu Foods, NH Foods, Jaro Development Corp, Itoham Foods, Inner Mongolia Praire Xingfa, China Agri Industries Holdings, Beijing Jinluyi Foods, Beijing Ershang Dahongmen Meat

Meat, Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter), Frozen Meat, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, volume share, value share

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