Rapala VMC Oyj (RAP1V)-Financial and Strategic SWOT Analysis Review

Rapala VMC Oyj (RAP1V)-Financial and Strategic SWOT Analysis Review


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Executive Summary

Rapala VMC Oyj (RAP1V)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-Analyst's summarization of the company's business strategy.

SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Highlights

Rapala VMC Oyj (Rapala) is a fishing tackle company. It designs, manufactures and markets fishing lures, treble hooks, baits, and fishing related knives and tools. The company also produces and distributes cross country skis, hunting and outdoor knives, and plastic molding products. Its brand portfolio includes Rapala, VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. Rapala has manufacturing facilities in Finland, France, Estonia, Russia, China, Indonesia and the UK. The company markets own branded fishing products and other products through its distribution network worldwide. It also distributes third party products for sport fishing, hunting, winter sports and outdoor. Rapala is headquartered in Helsinki, Finland.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company



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Table of Contents

Table of Contents 2

List of Tables 4

List of Figures 5

Section 1-About the Company 6

Rapala VMC Oyj-Key Facts 6

Rapala VMC Oyj-Key Employees 7

Rapala VMC Oyj-Key Employee Biographies 8

Rapala VMC Oyj-Major Products and Services 9

Rapala VMC Oyj-History 10

Rapala VMC Oyj-Company Statement 12

Rapala VMC Oyj-Locations And Subsidiaries 13

Head Office 13

Other Locations & Subsidiaries 13

Section 2-Company Analysis 14

Rapala VMC Oyj-Business Description 14

Rapala VMC Oyj-Corporate Strategy 15

Rapala VMC Oyj-SWOT Analysis 16

SWOT Analysis-Overview 16

Rapala VMC Oyj-Strengths 16

Strength-Distribution Network 16

Strength-Leading Market Position 16

Strength-Omni Presence: Markets and Products 16

Rapala VMC Oyj-Weaknesses 17

Weakness-Declining Liquidity 17

Rapala VMC Oyj-Opportunities 18

Opportunity-New Product Launches 18

Opportunity-Global Demand for Seafood 18

Opportunity-Growth Prospects: Online Sales 18

Rapala VMC Oyj-Threats 19

Threat-Competitive Market 19

Threat-Seasonality 19

Threat-Risk Associated with Suppliers 19

Rapala VMC Oyj-Key Competitors 20

Section 3-Company Financial Ratios 21

Financial Ratios-Capital Market Ratios 21

Financial Ratios-Annual Ratios 22

Performance Chart 24

Financial Performance 24

Financial Ratios-Interim Ratios 25

Financial Ratios-Ratio Charts 26

Section 4-Appendix 27

Methodology 27

Ratio Definitions 27

About GlobalData 31

Contact Us 31

Disclaimer 31

List of Figures

Rapala VMC Oyj, Performance Chart (2011-2015) 24

Rapala VMC Oyj, Ratio Charts 26

List of Tables

Rapala VMC Oyj, Key Facts 6

Rapala VMC Oyj, Key Employees 7

Rapala VMC Oyj, Key Employee Biographies 8

Rapala VMC Oyj, Major Products and Services 9

Rapala VMC Oyj, History 10

Rapala VMC Oyj, Subsidiaries 13

Rapala VMC Oyj, Key Competitors 20

Rapala VMC Oyj, Ratios based on current share price 21

Rapala VMC Oyj, Annual Ratios 22

Rapala VMC Oyj, Interim Ratios 25

Currency Codes 27

Capital Market Ratios 27

Equity Ratios 28

Profitability Ratios 28

Cost Ratios 29

Liquidity Ratios 29

Leverage Ratios 30

Efficiency Ratios 30

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Rapala VMC Oyj, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts

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