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Seize+Adapt Case Study: Wider Opportunities for a Detergent Dosing Bottle

Seize+Adapt Case Study: Wider Opportunities for a Detergent Dosing Bottle


  • Products Id :- CS0006SA
  • |
  • Pages: 15
  • |
  • December 2016
  • |
  • |
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Executive Summary

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at a plastic bottle with an internal dosing mechanism, currently used for a laundry care product, and considers how the format could cross over into other categories.

Key Findings

Discusses key features and packaging benefits of Henkel's Persil Perfect Dose in a plastic bottle with a dosing closure.

Examines how this pack format taps into consumer trends within Canadean's TrendSights framework.

Explores how this stylish and engaging means of packaging could be applied to other product categories.

Synopsis

"Seize+Adapt Case Study: Wider Opportunities for a Detergent Dosing Bottle" uses Canadean's Pack-Track packaging innovation tool to take a closer look at a pack format currently used for Henkel's Persil Perfect Dose laundry detergent and to consider how it could potentially inspire cross-category innovation.

Reasons to Buy

Use Canadean's Seize+Adapt Case Studies to inspire packaging innovation.

Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
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Executive summary

What is Seize+Adapt?

The packaging innovation-consumer convenience

How does the innovation align with TrendSights?

Wider opportunities for a detergent dosing bottle

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Henkel, Persil

Packaging, innovation, Pack-Track, Seize+Adapt, bottle, plastic closure, convenience, dispensing, dosing, measuring, cleanliness, manual ritual, brand engagement, consumer engagement, children, kids, household, laundry, detergent, spot treatment, cleaning, cleaners, oils, condiments, seasonings, spices, salad dressing, dry foods, flour, sugar, rice, grains, beverages, soft drinks, concentrates, squash, cordial, alcohol, spirits, wine, cocktails, hot drinks, sports drinks, functional drinks, nutraceuticals, infant formula, OTC pharmaceuticals, first aid, topical, medicines, mouthwash, TrendSights, Efficient & Effective, Single Lifestyles, Moderation & Avoidance, Sensory Fusion, Added Functionality


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