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Functional Drink is classified into nutrimental beverages, sport drinks and drinks for other special usage after adjusting the composition and content of natural nutrients for particular nutrition needs in regulating body functions instead of treating diseases. It mainly serves for anti-fatigue and energy supplement.
In terms of age, major consumers of functional drinks are young people such as children, students and office workers for its energy supplement. In terms of gender, males consume more functional drinks due to their preference for sports and staying up late in China. In contrast, female consumers prefer soft drinks such as fruit juice, vegetable protein beverages or bottled water with less sport time.
According to CRI, the sales revenue of functional drinks increased from CNY 25.71 billion in 2011 to CNY 60.6 billion in 2015 with the CAGR of 23.9%, far exceeding the growth rate of the market size of the soft drink industry during the corresponding period. In China, the competition in the functional drink industry is less intense than other soft drink varieties. According to CRI, the aggregate market share of top 5 functional drink manufacturers in China was about 63.5% of the total with a high market concentration rate, of which the market share of Red Bull and Danone Mizone was over half of the total in 2015.
In recent years, the resident consumption ability improves especially in the third and fourth tier cities as well as rural areas, leading to the growing beverage industry. The demand for functional drinks will continue increasing with the improvement of resident health awareness. Existing products are small in varieties in the functional drink market mainly including those adding vitamin and taurine with high retail prices while there are less international popular varieties.
Therefore, opportunities exist for new functional drink manufacturers in segment varieties and regional markets. The annual average consumption volume of functional drinks was less than 3 liters per capita in China, far inferior to the global level of 7 liters. This means that functional drink enterprises need to promote the marketing for more understanding and popularity among consumers and larger consumption space of functional drinks.
CRI estimates that the CAGR of the market size of functional drinks will exceed 15% even reach 20% in China from 2016 to 2021.
Through this report, readers can acquire the following information:
Economy and Policy Environment Faced by China Functional Drink Industry
Analysis on Supply and Demand in China Functional Drink Industry
Top 5 Enterprises and Their Operation Status in China Functional Drink Manufacturing Industry, 2013-2016
Competition Status of Functional Drink Industry in China
Price Trend of Edible Sugar, PET and Packing Materials in China, 2013-2016
Major Driving Forces and Market Opportunities in China Functional Drink Industry in the Future
Risks and Challenges Faced by China Functional Drink Industry
Development Trend of China Functional Drink Industry, 2017-2021
Table of Contents
1 Concept of Functional Drink Industry
1.1 Definition and Classification of Functional Drinks
1.1.1 Definition of Functional Drinks
1.1.2 Classification of Functional Drinks
1.2 Research Methods of the Report
1.2.1 Parameters and Assumptions
1.2.2 Data Sources
1.2.3 About CRI
2 Analysis on China Functional Drink Industry, 2011-2015
2.1 Development Environment of Functional Drink Industry in China
2.1.1 Economic Environment of Functional Drink Industry in China
2.1.2 Policy Environment of Functional Drink Industry in China
2.1.3 Social Environment
2.2 Analysis on Supply of China Functional Drink Industry
2.3 Market Demand for Functional Drinks in China
2.3.1 Major Consumer Group of Functional Drinks in China
2.3.2 Market Scale of Functional Drinks in China
3 Analysis on Competition Status of China Functional Drink Industry, 2013-2015
3.1 Barriers to Entry in China Functional Drink Industry
3.1.1 Policy Barriers in China Functional Drink Industry
3.1.2 Sales Channel Barriers in China Functional Drink Industry
3.1.3 Brand barriers in China Functional Drink Industry
3.2 Competition Structure of China Functional Drink Manufacturing Industry
3.2.1 Bargaining Ability of Raw Material Suppliers of Functional Drinks
3.2.2 Bargaining Ability of Functional Drink Consumers
3.2.3 Internal Competition of Functional Drink Industry
3.2.4 Potential Entrants in Functional Drink Industry
3.2.5 Substitutes of Functional Drinks
4 Analysis on Top 5 Functional Drink Manufacturers in China, 2013-2016
4.1 Red Bull
4.1.1 Enterprise Profile of Red Bull
4.1.2 Sales Revenue and Market Share of Red Bull
4.2 Danone Group
4.2.1 Enterprise Profile of Danone Group
4.2.2 Sales Revenue and Market Share of Functional Drinks of Danone in China
4.3 Shenzhen Eastroc Beverage Industrial Co., Ltd.
4.3.1 Enterprise Profile of Eastroc Beverage
4.3.2 Sales Revenue and Market Share of Eastroc Beverage
4.4 Dali Foods Group Co., Ltd.
4.4.1 Enterprise Profile of Dali Group
4.4.2 Sales Revenue and Market Share of Dali Group
4.5 Hangzhou Wahaha Group Co., Ltd.
4.5.1 Enterprise Profile of Wahaha Group
4.5.2 Sales Revenue and Market Share of Functional Drinks of Wahaha Group
5 Analysis on Raw Material Costs and Retail Prices in China Functional Drink Industry, 2013-2016
5.1 Analysis on Production Costs of Functional Drinks, 2013-2015
5.2 Analysis on Functional Drink Prices in China, 2013-2016
6 Prediction on Development of Functional Drink Industry in China, 2016-2021
6.1 Factors Influencing the Development of Functional Drink Industry in China
6.1.1 Major Driving Forces and Market Opportunities in China Functional Drink Industry
6.1.2 Risks and Challenges Faced by Functional Drink Industry
6.2 Prediction on Supply in China Functional Drink Industry
6.2.1 Prediction on Output Volume of Functional Drinks in China, 2016-2021
6.2.2 Prediction on Product Structure of Functional Drinks
6.3 Forecast on Demand for Functional Drinks in China, 2016-2021
Chart China's GDP, 2011-2015
Chart Sales Value and Annual Growth Rate of Functional Drinks in China, 2011-2015
Chart Related Policies Concerning Beverage Industry Published by Chinese Government, 2011-2015
Chart Output Volume of Functional Drinks in China, 2011-2015
Chart Market Size of Soft Drinks in China, 2011-2015
Chart Market Size of Functional Drinks in China, 2011-2015
Chart Major Functional Drink Manufacturers and Their Market Shares in China, 2013-2015
Chart Sales Revenue of Red Bull in China, 2013-2015
Chart Market Share of Red Bull in China Functional Drink Market, 2013-2015
Chart Sales Revenue of Danone Mizone in China, 2013-2015
Chart Market Share of of Danone Mizone in China Functional Drink Market, 2013-2015
Chart Sales Revenue of Eastroc Beverage (Eastroc Super Drink), 2013-2015
Chart Eastroc Super Drink Accounting for the Market Share of Functional Drinks in China Functional Drink Market, 2013-2015
Chart Sales Revenue of Dali Hi-Tiger, 2013-2015
Chart Market Share of Dali Hi-Tiger in China Functional Drink Market, 2013-2015
Chart Sales Revenue of Wahaha Qi Li, 2013-2015
Chart Market Share of Wahaha Qi Li in China Functional Drink Market, 2013-2015
Chart Price Trend of PET(Polyethylene Terephthalate) in China, 2013-2016
Chart Price Trend of Aluminum in China, 2013-2016
Chart Price Trend of White Sugar in China, 2013-2016
Chart Prediction on Output Volume of Functional Drinks in China, 2016-2021
Chart Forecast on Market Size of Functional Drinks in China, 2016-2021
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functional drink, energy drink, functional drink market research, industry overview