Top Growth Opportunities: Wine in Japan

Top Growth Opportunities: Wine in Japan


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Executive Summary

Top Growth Opportunities: Wine in Japan

Summary

"Top Growth Opportunities: Wine in Japan", provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This provides recommended actions and detailed analysis of how to target the best growth opportunities for Wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Wine markets in Japan through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

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Key consumer demographic groups driving consumption within the Japanese market. Improve your consumer targeting by understanding who's driving the market, what they want, and why

A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

White space analysis, to pinpoint attractive spaces in the market and the key actions to take

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and regional, national product innovation targeting key consumer needs

Scope

Wine production in Japan is limited so the market relies on low tariff imports.

The market grew at a CAGR of 4.8% in volume terms between 2011 and 2016, though this will slow to a slightly slower rate in the next five years to 2021 at a CAGR of 3.7%.

Still wine is by far the largest category in the sector, but fortified wine is the most rapidly growing at 13% CAGR during 2011-2016.

The Economic Partnership Agreement reached between Japan and the EU should see tariffs elimiated on European wines, which may put them at a competitive advantage.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Japan's Wine consumers.

This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.

Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.



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Table of Contents

1. Introducing a top growth market for wine

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Wine consumer spending trends-peer group comparisons

Political, economic, social, and technological: analysis

Enablers and inhibitors of growth

Wine rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Wine retail channel share

Key retail channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where, and why

Strategic issues map

Key consumer driver implications

Key consumers trends

consumer groups

Key health & wellness trends

Consumer trends summary

6. Product and packaging insights

key product insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key packaging insights

Trends and strategic issues

product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment focus: opportunities

Price dynamics

Product launch key takeouts

Key recommendations

8. Appendix and Definitions

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons, 2011-20

Market value and split, 2011-20

Value growth by category, 2011-2016 and 2016-20

Value market growth by category, 2011-20

Winners and losers by category, volume, 2016-20

Value and volume growth by category, 2011-20

Fragmentation by category, 2011-20

Packaging materials volume share, 2016 & 20

Packaging closure materials volume share, 2016 & 20

Projected CAGR for top five categories by value, 2016-20

Price change by category, 20

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011-20

Winners and losers by category, value, 2016-20

Winners and losers by category, volume, 2016-20

Key consumption volume shares by consumer group, 20

Top categories by volume and CAGR, 2011-20

Average price change by brand, 20

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