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Vitamins and Dietary Supplements in Brazil

Vitamins and Dietary Supplements in Brazil


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Executive Summary

Even though consumer awareness of the benefits of vitamins and dietary supplements is increasing and although the number of options in the category offered at points of sales is also growing, the economic crisis which struck Brazil in 2015 and 2016 had a more negative impact on sales of vitamins and dietary supplements than it did on sales in OTC categories, which are in general perceived as more urgent and essential for the treatment of pain and minor illnesses.

Euromonitor International's Vitamins and Dietary Supplements in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Vitamins and Dietary Supplements market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Ankur Gupta, Head Marketing & Communications
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VITAMINS AND DIETARY SUPPLEMENTS IN BRAZIL

Euromonitor International

September 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Vitamins

Dietary Supplements

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016

Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016

Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016

Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016

Table 6 Sales of Tonics by Positioning: % Value 2013-2016

Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016

Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016

Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016

Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016

Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016

Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021

Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021

Bayer (brasil) SA in Consumer Health (brazil)

Strategic Direction

Key Facts

Summary 1 Bayer (Brasil) SA: Key Facts

Competitive Positioning

Summary 2 Bayer (Brasil) SA: Competitive Position 2016

Boehringer Ingelheim Do Brasil Quimica E Farmaceutica Ltda in Consumer Health (brazil)

Strategic Direction

Key Facts

Summary 3 Boehringer Ingelheim do Brasil Quimica e Farmaceutica Ltda: Key Facts

Competitive Positioning

Summary 4 Boehringer Ingelheim do Brasil Quimica e Farmaceutica Ltda: Competitive Position 2016

Ems SA in Consumer Health (brazil)

Strategic Direction

Key Facts

Summary 5 EMS SA: Key Facts

Competitive Positioning

Summary 6 EMS SA: Competitive Position 2016

Hypermarcas SA in Consumer Health (brazil)

Strategic Direction

Key Facts

Summary 7 Hypermarcas SA: Key Facts

Summary 8 Hypermarcas SA: Operational Indicators

Competitive Positioning

Summary 9 Hypermarcas SA: Competitive Position 2016

Sanofi-aventis Farmaceutica Ltda in Consumer Health (brazil)

Strategic Direction

Key Facts

Summary 10 Sanofi-Aventis Farmaceutica Ltda: Key Facts

Competitive Positioning

Summary 11 Sanofi-Aventis Farmaceutica Ltda: Competitive Position 2016

Executive Summary

Economic Slowdown Persists, Affecting Non-priority Categories More Intensely

Increasing Acceptance of Self-medication/self-care Due To Broadened Accessibility

Aggressive Pricing of Private Label Products Threatens the Competitiveness of Manufacturers

Sports Nutrition Manufacturers Expand Their Portfolios and Invest in Segmentation

Consumer Health Is Expected To Grow at A Slower Pace Over the Forecast Period

Key Trends and Developments

OTC Performs Relative Well During the Economic Slowdown As Growth Rates Slow

Health and Wellness Trend Dips As Prioritisation of Spending Negative Influences Sales of Vitamins and Dietary Supplements

Affordability Gains More Importance in the Strategies of Manufacturers

Market Indicators

Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016

Table 15 Life Expectancy at Birth 2011-2016

Market Data

Table 16 Sales of Consumer Health by Category: Value 2011-2016

Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016

Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016

Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016

Table 20 Distribution of Consumer Health by Format: % Value 2011-2016

Table 21 Distribution of Consumer Health by Format and Category: % Value 2016

Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021

Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 12 Research Sources

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